CXL Institute for Agencies and Consultancies

Improve results for your clients, grow your agency

Get better at what you do, so you can get better results for our clients. Improve profit margins, client retention, and revenue.

CXL Institute gives your team advanced skills in digital marketing, conversion optimization, digital analytics, persuasion – all in a single subscription.

  • Access to top 1% know-how: world’s leading practitioners teaching you their best stuff.
  • 50+ online courses on all things data-driven marketing. New courses added each month.
  • Certificates for each course completed.

See why Sanoma put dozens of employees through our training.
Matt Roach, Sanoma

See plans and pricing   or   Request demo (for teams 5+)

Some of the companies that train their teams at CXL Institute:

Get better results for your clients, make more money

Better skills lead to better results.

That feeds into happier customers, more word of mouth and referrals, increased retention. When you have an improved portfolio of case studies and can add more value to your clients, you can raise your prices. This increase profit margins and helps you attract higher caliber clients.

It’s a self-feeding loop to faster growth.

But it all starts with you implementing a learning program at your company. Get everyone dedicate 2-4 hrs / week to learning, have managers check in on progress, and see your team members complete 24+ courses each year.

Now that’s an impressive upskilling program – and will help you attract better talent too.

You’re in the business of expertise. Make sure your people represent.

People hire you for your expertise. In order to retain those clients and keep getting those valuable referrals, you need to deliver.

A lot of agencies hire plenty of young people – mainly because agencies are people-heavy and junior people are affordable. But it’s imperative these people upskill as fast as possible – so you could deliver maximum value, every single time.

It’s not just about junior folks.

Everything is changing, rapidly. Half of tactics become obsolete every two years or so. The faster the pace of knowledge change, the more valuable learning becomes. Standing still is falling behind.

The winners are adapting. There’s an army of hungry, motivated people eager to develop new skills. There’s an army of hungry upstarts coming for your market share.

If you’re not continuously upskilling your people, your agency is on the road to losing.

Add new service offerings, unlock new revenue streams

Think about your bread and butter services. What if you would add new service offerings on top of that, being able to sell more services to existing clients, and have a way to bring in new ones?

Many agencies use CXL Institute exactly for this – to build up their expertise in new areas like conversion optimization or digital analytics, and offer related services.

The future belongs to marketers with a broad understanding of the entire marketing mix, and in-depth expertise in a couple of areas

Click to see the T-shape you’d get with us

With the exponentially increasing rate of change, the future you’re building cannot be realised and executed with old fashioned marketing. You need to be much more data savvy and agile than ever before.

This produces the need for ‘T-shaped marketers’; people who have a broad understanding of the capabilities, function and roles of all the various elements of marketing.

The best marketing teams in the world today have T-shaped talent. In-depth skills in multiple disciplines, and broad knowledge across the company.

You need deep knowledge across the full funnel—deeply versed in analytics, well-versed in content, well-versed in landing page design, all of it. And broad knowledge across your whole company and how it all fits together.

This is what we focus on at CXL Institute.

You need 3 things for accelerated skill development

There’s a massive difference between learning and learning.

  1. If you learn from average people, you pick up sub-optimal habits. The return on time spent learning is gonna be poor. If you’re gonna dedicate those precious hours to learning, make it count.
  2. If you don’t have accountability, you’re less likely to dedicate time to learning. Everyone should be expected to present what they learned each month, and everyone’s learning progress has to be fully transparent.
  3. You need the right learning architecture to make sure the training results in improved performance on the job.

We call this the 3 pillars of accelerated learning.

That’s why at CXL Institute,

  1. you learn from the best to become the best
  2. each course and lesson follows performance-focused training methods
  3. team plans come with full transparency and managerial accountability

Turn your 7s into 10s

When we ask marketing leaders to rate their team skill level – most say ‘7’. We’re in the business of turning their skill sets to 10/10.

Winning organizations need highly capable people. Assign each person on your team 1 course per month for a year – based on their role and goals. See their effectiveness double or better.

  • World’s leading practitioners teach your team their best stuff.
  • Access to an ever-growing catalog of online courses with the latest data-driven marketing practices.
  • Minidegree programs on digital analytics, conversion optimization, growth marketing and online psychology.

We seek out the top 1% of practitioners, and get them to teach your team what they know. Build a team of A-players through A+ training.

Yehoshua Coren

Yehoshua Coren

Stefania Mereu

Stefania Mereu

Chris Mercer

Chris Mercer

Val Geisler

Val Geisler

Jessica Best

Craig Sullivan

Craig Sullivan

Drew Sanocki

Drew Sanocki

Momoko Price

Momoko Price

Get our report on the ROI of training your marketing team.

Download the PDF – The Proof is in the Profits: The ROI of Training Your Marketing Team


Download the report

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Minidegree programs to develop advanced level skills

Comprehensive 8 to 12 week long training programs, designed to give graduates expert-level knowledge in the focus areas.

People passing the final test will get certified.

Conversion optimization

Learn skills and know-how to deliver consistent revenue gains on any website you optimize.

optimization best practices | conversion research | testing strategies | CRO program management

Total time approximation: ~106h

Customer acquisition

Customer Acquisition Minidegree is predominantly focused on how to get customers via paid and organic channels + relevant measurement.

Digital Marketing | SEO | Paid Acquisition

Digital analytics

Learn in-depth skills for the Google suite of analytics tools to become a data-driven specialist who can set up any needed tracking and turn data into insights and money.

Google Analytics | Google Tag Manager | Google Data Studio | Excel | Analytics APIs

Digital psychology & persuasion

Use proven psychological frameworks to improve your website, understand behavior, and influence purchase patterns.

neuromarketing | persuasion | applied behavioral psychology

Growth marketing

Learn to accelerate your business by running growth experiments, optimizing the channels that work best for you, and scaling your growth program.

data and analytics | growth channels | experimentation

A library of
50+ self-paced online courses

Needs of every marketing role covered.

Highly-focused online courses taught by the 1% of practitioners. Completely self-paced. New courses added every single month.

Click here to see the full list of courses »

Learn 3x faster with the right instructional design

Will Thalhemier
Dr. Will Thalhemier

Just passing on information is not enough for learning.

CXL Institute courses use training methods that are based in evidence and proven to be effective and focused on improving performance on the job.

Our teaching methodology comes from Dr. Will Thalheimer, one of the leading research experts on evidence-based and performance-focused training methods.

Assign courses to team members, see learning analytics

As a manager, you can assign which course everyone on your team should take next. You can also plan out their learning road map up to 12 months in advance.

Team stats overview:

You can set up unlimited teams. Every team can have multiple managers.

Track everyone’s progress in real-time

You can always zoom in into everyone’s learning progress and see where they’re at.

Accountability and transparency are critical components of getting learning done.

Everyone should be expected to complete at least a course per month, and ideally they present what they’ve learned to the rest of the team, along with specific recommendations on how to use it at your company.

“When I see the CXL Institute Certificate on a job application, it is an immediate stamp of approval. It means that the applicant has been trained by the best in the world, and that he or she learned CRO fundamentals like conversion research, web analytics, UX and testing strategy.”

Michael Aagaard, Senior Optimizer

Subscribe now and unlock:

  • Every single course from our catalog
  • Access to all 4 Minidegree programs on Conversion Optimization, Digital Analytics, Growth Marketing and Digital Psychology
  • Talk recordings by world class practitioners at CXL Live and Elite Camp

The CXL Institute guarantee:

  • Guaranteed return on time spent or your money back.
  • You can immediately apply learnings and improve your results.

Need help convincing your boss?

Click here for a pitch deck, swipe files and tips.

See plans and pricing   or   Request demo (for teams 5+)