Live course – AI for audience research and social listening
Use AI to find what your buyers actually want (and complain about)
Session date:
3 September 2025 | 10:00 AM – 11:30 AM CT | 90 Minutes
Cost per seat: $299
Instructor: Lucy Woolfenden (Supported by Ronan O’Duffyd)
From The Scale Up Collective
Stop guessing what your audience wants. Use AI to listen at scale, extract insight, and act fast.
Whether it’s LinkedIn threads, Reddit rants, or G2 reviews – your buyers are speaking. AI helps you find it and make sense of it.
- Scrape real conversations to discover what your audience actually cares about
- Spot patterns in pain points, triggers, and unmet needs
- Build audience profiles from live buyer language – not guesswork
- Turn raw inputs into sharp messaging that resonates
- Set up a repeatable workflow to do all of this in under 30 minutes
Trusted by marketers at
Audience research is more accessible than ever. Start listening.
This session is a tactical deep dive into how to use AI to surface unfiltered buyer insights – fast. You’ll learn how to scan social chatter, scrape reviews, and decode conversations at scale. No panels. No surveys. Just raw, real-time data.
It’s not theory- it’s workflows, tools, and prompts you’ll put to work the next day.
Thousands of marketers choose CXL
Course overview
How is this different from our on-demand courses?
This isn’t something you binge-watch at 1.5x speed and forget by next week. Our cohort-based courses are built for doing, not just learning.
You’ll get:
- Live, interactive sessions
- Activities and exercises you’ll actually apply on the spot
- Breakout sessions with smart peers who challenge your thinking
- Real-time brainstorms to sharpen your ideas fast
- Direct, personal feedback from your instructor (yes, really)
This is about making sh*t happen, and not adding more to your “someday” folder.
What’s included?
- 1 interactive live session with Lucy Woolfenden
- Guided exercises, hot seats & real-time feedback
- Templates, examples & prompts to apply everything fast
THE SESSION
🗓️ 3 September 2025 | 10:00 AM – 11:30 AM CT | 90 Minutes
AI for audience research & social listening
This 90-minute live session shows you how to use AI to extract real buyer insights from public data – Reddit threads, LinkedIn comments, G2 reviews, Twitter debates, and more. You’ll learn how to turn raw noise into clarity that drives better positioning, content, and campaigns.
By the end, you’ll know how to:
- Track where your audience talks – and how to extract signal from noise
- Use Claude and AI tools to summarize trends, themes, and objections
- Identify unmet needs, language patterns, and high-emotion moments
- Translate insights into actual messaging, content, and targeting decisions
- Build a repeatable workflow you can run monthly
Outcome:
Walk away with a plug-and-play workflow for using AI to scrape audience insights fast.
You’ll leave knowing exactly how to:
- Spot what your market cares about (in their words)
- Extract voice-of-customer data in under 30 minutes
No guesswork. No fluff. Just actionable intelligence from the people you’re trying to reach.
Meet your instructor
Lucy Woolfenden is a Fractional CMO and B2B positioning expert. Over the past 15 years she’s helped SaaS and tech brands like Skype, Starling Bank, and Yolt sharpen their messaging, clarify GTM, and stand out in crowded markets.
Why take a course with CXL?
Old playbooks are dead and the law of shitty clickthrough’s is real. What works today, might be useless in a few months.
CXL is where you can always come to learn what’s working TODAY.
You get training built for execution – led by the top 1% of marketers from leading brands and agencies.
Every course is designed to drive real outcomes: higher conversion rates, faster growth, smarter decisions.
You’re not learning theory. You’re learning what’s already proven to work. “
Based on what’s actually filling pipelines, generating demand, and building brands that dominate their categories.
Need some more convincing?
Listen to this agency owner explain why he trains his team at CXL