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Ben LabayManaging Director @ Speero
Learn how to run statistically valid A/B test and what to test at an introductory level.
Start making more money with your online experiments
Land Bigger Deals Faster with Account-Based Marketing
You've been doing Experimentation for a while and want to grow the Experimentation Maturity, get stakeholder buy-in and build a Culture of Experimentation.
Maximize ROI by optimizing your campaigns, targeting with precision, creating compelling ad creatives, using expert tracking and measurement and scaling efficiently.
Turn your website into a tracking machine by mastering Google Tag Manager
Learn LinkedIn campaign optimization strategies to maximize performance while minimizing costs.
Learn to leverage strategic analyst relations to accelerate your product marketing program and goals.
Build an application using Apps Script to export info from GTM to a spreadsheet to make it easier to find, search and list information from a GTM container
Explore different types of APIs and learn how to use them and fit them into your existing workflows.
Understanding how your customers’ brains work, make more money.
Learn how to get attention and maintain it.
Learn how attribution makes your marketing work.
Grow lasting brand affinity by building an audience beyond your existing customer base.
Learn by example and by building mini applications to automate your daily workflow
CRO best practices to start with.
Stand out in oversaturated markets with radical differentiation, master campaign efficiency, create a strong brand identity, and build a confident community strategy.
Grow lasting brand affinity by building an audience beyond your existing customer base.
Master brand measurement concepts, select the right metrics, and create a brand tracking dashboard for success.
Understand the important metrics to be tracked in order to gauge brand health.
Discover the formula to develop a brand that attracts customers effortlessly
Master the art of prioritizing experimentation for growth. Implement strategic data collection for organizational success.
Learn how to build a successful marketing agency and scale it for continued success.
Supercharge your advantage by learning how to build a highly innovative product.
Learn persuasion principles, that can be used to maximize user retention.
Learn what to do and what to avoid to build and maintain trust with your customers.
Learn concepts that are often rarely covered but critical in developing and maintaining reliable code.
Begin to understand the breadth of the cloud and Google Cloud platform and how to get started
Explore various biases that influence purchase behaviors all the time, that are relevant to digital marketing.
Create raving brand advocates and meaningful connection
Craft a self-growing, engaged community that meets members' needs and aligns with organizational goals
Learn how to build a world-class competitive intelligence program – regardless of your company’s size or resources.
Learn a research framework that generates a sustainable source of data-backed ideas.
Increase your efficiency and maximize your reach with content
Develop a world class content marketing program
Become a master of experimentation. You’ll be able to improve the conversion rates on any website.
Implement an excellent customer experience and show the best-in-class techniques that top-performing and leading brands in ecommerce are using.
Understand and utilize your customer journey to increase sales.
Make customer retention your number one growth channel
Enroll to master creating reality-based customer segments based on their actions and motivations.
Practical techniques for product marketers to understand and leverage customers to fuel better storytelling.
Learn the fundamentals of web data collection
Learn data extraction techniques using API's, Google Sheets and BiqQuery.
Learn how to present and visualize data to change minds and facilitate action.
Learn a 10 step process to make influencer marketing work
Identify and understand the decisions users make on your site.
Build deep skills in the discipline of analytics. Become a true data-driven marketer.
Master acquisition channels such as Meta, Google, and LinkedIn ads; learn optimization frameworks and create effective content marketing programs.
Learn how to increase your online sales by utilizing digital and behavioral psychology, persuasion and neuromarketing.
Strategize your way into a flourishing ecommerce brand with unlimited growth potential.
Understand the core metrics driving business growth and how to track them to optimize for maximum profitability.
Discover a simple approach to building revenue forecasts you can hit — purchase inventory and confidently plan cash flow.
Master ecommerce metrics. Excel in organic & paid channels. Sell on Amazon, Marketplace & Google. Optimize customer journeys.
Display products enticingly and optimize paths to purchase no matter where users enter your website or where they are on that path.
Learn everything you need to know to optimize your site for SEO, build a content and link-building strategy, and generate more organic traffic and (more importantly) revenue.
Learn what makes up a modern ecommerce tech stack, leading solutions, and how to fit tech solutions to your business needs.
Learn to leverage email & SMS marketing to sustainably grow your Ecommerce business.
Learn how to build your email list, what copy, design and content works, and how to use data to make your email marketing hyper relevant to your subscribers, driving up response rates and revenue.
Unlock hidden growth opportunities by reevaluating your Excel skills. Don't underestimate its potential impact.
Get larger experimentation wins, more team engagement, and more management buy-in for your experimentation program.
Learn how to power up your Facebook ads with top-notch ad creatives.
Facebook is one of the most important online channels for driving leads, sales and growth for businesses of all sizes. However, maximizing results on the platform requires rigorous testing and optimization backed by data. This advanced course will teach students proven experimentation techniques developed by top Facebook marketers to help them achieve breakthrough performance.
Learn what works on Facebook Ads today Facebook Ads with a walkthrough of everything, from setting up tracking to making effective creative.
This course will help you understand the current landscape of the Facebook and Instagram environment and what you can do to continue winning in its new era.
Discover a data-driven framework challenging the time-consuming or arbitrary stereotypes of User Personas.
Learn how to audit and debug Google Analytics 4 and improve your implementations.
This course is designed for people who will be implementing GA4, modifying it, or who want to understand GA4 at a deeper level.
Master smart and incremental decision-making in Google Ads with the Experiments feature.
Learn how to navigate Google Ads with confidence, and launch and optimize your first campaign.
In this course, you will learn what Google options are amazing, which still require a human touch, and how to be a superior marketer in this environment.
Learn about GA4, the GA4 Event Model and Event types. Learn about customizing dashboards RealTime and understand Acquisition, Engagement and other types of Reports.
Discover how, and when, to create a more granular structure that helps Google's automation rather than hinder it or create more needless work for you.
Apply basic GTM knowledge for increased power and control over data measurement.
Add a growth lever by demystifying SEO testing in simple terms. Give your content marketing program a unique competitive advantage in high-competition SERP environments
Learn the secrets of fast-growing companies. You’ll be able to execute marketing programs for continuous growth.
Learn how growth marketing is different from traditional marketing.
Discover testing strategies, growth team structuring, key metric tracking, growth meeting agendas, experiment prioritization, and optimizing marketing spend.
Find massive conversion opportunities faster than ever.
Construct high-performing product marketing teams.
PRs and SEOs are after the same thing, attention. This program will help you learn the tactical strategic skills needed to excel.
Obtain an intermediate understanding of statistical concepts, descriptive and inductive statistics, forecasting and more.
Learn what CRO is all about
Learn about the context for why we test and get into the differences between CRO and Experimentation, the basic components and language of AB testing programs.
Introducing the discipline, and contextualizing it in the modern landscape of internet marketing.
Learn the fundamentals of product marketing, tools, and metrics you need to succeed as a product marketer.
Increase conversion rates on any landing page you work on.
Explore three different methods of learning, as well as the key mechanisms involved in memory.
Every LinkedIn Ads account is different and often, the tactics that work can be unique to each business. In this course, you'll learn what your options are and how to create experiments to extract the most value possible from your LinkedIn Ads.
Learn how to create machine learning applications, by focusing on the problem solving process rather than languages or tools.
Apply machine learning with an improved understanding and appreciation with Machine Learning Fundamentals.
Empower your remote team with effective strategies.
How to build and run a high-performance marketing team
Turn strategy into a key growth engine for your business.
Get better-fit customers through your pipeline, faster. Make an Impact with messaging that matters.
Learn to avoid common pitfalls, target audiences effectively, craft compelling messages, navigate media landscapes, integrate digital tactics, and choose between in-house or agency approaches.
Learn measurement analytics for mobile apps.
Learn about cognitive models and how they apply to page design.
Optimize your organizational growth with cross-functional, productive experimentation strategies.
Make all your marketing tools play together to make more money
Develop effective campaigns by understanding the type of content that works best across each platform, and techniques for improving organic distribution.
Turbocharge Your Marketing Output with Partner Marketing
Understanding how people work, so you could convert them.
Learn how to leverage personalization to grow your profits and differentiate yourself from your competitors.
Set up and apply personalization to improve conversions across the customer lifecycle.
Learn to carve out your company as a Market of One–an organization that is sought after for what makes it unique.
Drive growth by effectively narrating your brand's story.
Learn the strategic and technical components of how to manage and successfully implement GA4 with an in-depth guide for your team.
Learn how to solve the important question of pricing with value-based pricing and different pricing research methods.
Learn the 5 principles of persuasive design.
Learn to make data-driven product decisions
Lead impactful product launches that disrupt the market and grow your business
Lead impactful GTM launches, unite teams, and drive company growth across all industries and sizes.
Build your brand’s reputation and engage audiences throughout the buying journey through product marketing content.
Simplify marketing campaigns with a clear project management process.
Learn everything you need to know to plan and execute meaningful promotions to help drive profitable growth for your business.
Learn how to minimize risks when adding psychological triggers to your site.
Learn a three-step method for expertly executed messaging.
Learn how to determine and present your prices.
Learn a four-step framework to building habits and high customer satisfaction around your product.
Dive into dual process theory, understand value propositions, and harness emotions for intuitive customer connections.
Be the marketer who can code and build your data sets, automation tasks or visualizations using Python.
Introduction to R and the powerful tools it provides
Make your brand radically stand out.
This course will outline customer lifetime value strengths and shortcomings, as well as how to utilize customer segmenting to create more targeted retention marketing plans.
Drive repeatable results with sales and customer success enablement.
Stop letting amateur copy wipe out your conversions
Learn the methods that are used to scale content marketing.
Learn how to build buyer personas and segments that drive winning go-to-market strategies.
Discover an efficient system for optimizing Amazon traffic and conversions in this course.
Understand the future of retail and why being omnichannel leads to both a healthier brand and happier consumers.
Maximize traffic with an SEO-driven editorial calendar
Learn this proven link building system your stakeholders want to see.
Understand complex GA4 implementation challenges and develop a toolkit for solutions.
Understand SQL basics for efficient database management. Learn to create, access & modify data seamlessly.
Master statistical hypothesis testing for optimized A/B tests, informed decision-making, and precise results interpretation.
Overview of the statistical concepts that every marketer and optimizer should know.
Master storytelling to stay relevant, foster relationships, and succeed in both business and life.
How to run and triangulate qualitative and quantitative research methods to inform your experimentation efforts.
Gain an understanding of what Google Tag Manager is and how to utilize it efficiently.
Master data analysis techniques, research user journeys & challenges to create & execute technical content strategies.
Learn data extraction, basic programming languages, machine learning applications, data science and statistics for technical marketing.
Outrank your competition with Technical SEO
When to run what kind of tests.
Unlock actionable insights by utilizing the Measurement Matrix to enhance your data implementation.
Maximize ROI on TikTok. Learn to start, optimize and scale TikTok ads.
Analyzing transactional data to understand and optimize your customer's journey.
Simplify complexity by measuring profitability on a per-unit basis and understand better the health, success, and long-term sustainability of your business.
Make smarter decisions. Build better products. Get happier customers.
Create happier customers , increase sales and reduce churn with user-centric marketing
Learn how to become truly customer-centric.
Master frameworks that sync Product Marketing with Product Management for streamlined collaboration.