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Digital marketing courses taught by the best in business.
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A/B testing mastery
Understand testing approaches that work (and pitfalls that don’t) to get more wins and insights from optimization efforts.
running experiments | customer base studies | prioritization
Account based marketing
Master the strategies, tactics, metrics, and wisdom you need to become an ABM leader and accelerate the growth of your company and of your career.
B2B | campaigns | pilot planning
Adobe Analytics
Learn the basics of Adobe Analytics to improve product, marketing and strategy decisions.
adobe | analytics | reporting | data analysis
Advanced AI for marketers
Continue to build your focus on practical ways you can use AI for CRO, building on the original “Applied AI for Marketers” course.
AI | CRO tools and methods | experimentation
Advanced experimentation analysis
Learn how to work with advanced testing strategies, data science, and statistics using common sense language and minimal math.
metric building | regression discontinuity designs | statistics
Advanced Google Tag Manager
Understand GTM and its data model, learn useful Javascript skills, and automate tasks using the GTM programmatic API.
JavaScript | the data layer | GTM API
Analyst relations
Identify the right analysts and firms that will help your product marketing program, and how get the maximum value out of these market influencers, both internally and externally.
Applied neuromarketing
Leverage knowledge of the human brain and buyer behavior to increase sales.
user behavior | emotional resonance | attention and perception
Attribution
This course will help the students understand what data they have and how to understand consumer behavior to drive value for organizations moving forward.
attribution | consumer behavior | analytics
Audience building
Grow lasting brand affinity by building an audience beyond your existing customer base.
content marketing | positioning | social media
Automation with Apps Script
Learn by example and by building mini applications to automate your daily workflow. This course focuses on practical skills and touch on theory when it is required.
automation | apps script | api | google sheets | javascript
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BigQuery
Learn to automate insightful reports with Google’s lightning-fast analytics data warehouse.
analytics | automated reporting
Brand marketing
Brand strategy
Understand what it takes to build a winning brand and create your path forward.
Brand tracking 101
Learn how use commonly available research and analytics tools to meaningfully measure brand awareness, brand engagement, brand affinity and brand sentiment.
branding | messaging | brand metrics
Branding
Discover the formula to develop a brand that attracts customers effortlessly
branding strategy | messaging
Building a marketing agency
Master the principles that will allow your agency to scale up and provide you, the agency owner, the life you always wanted.
leadership | marketing | strategy
Building an innovative product
Leverage CRO like Amazon and other tech companies do in order to gain a tremendous lead on their competitors.
C
Community building
Connect your most loyal fans to increase retention, organic referrals, and customer lifetime value.
Community strategy
Connect your most loyal fans to increase retention, organic referrals, and customer lifetime value.
Competitive intel & market research
Learn how to build a world-class competitive intelligence program – regardless of your company’s size or resources.
Content marketing research
Learn a research framework that generates a sustainable source of data-backed ideas.
content research | content dashboards | content organization
Content recycling
Improve marketing efficiency with content recycling.
content marketing | blog writing
Content strategy and SEO for lead generation
Learn to plan, execute and measure a successful B2B content strategy.
lead generation | SEO | measurement
Conversion optimization
Learn how to convert your traffic into customers, run more successful experiments, and get the skills to deliver consistent revenue gains on any website you work on.
optimization best practices | conversion research | testing strategies | CRO program management
CRO Agency masterclass
Learn how to best sell CRO services as an agency, and manage those projects once you have the clients.
lead generation | productization | client relationships
Customer acquisition
Learn how to get customers via paid and organic channels, profitably and at scale.
Digital Marketing | SEO | Paid Acquisition
Customer retention for subscription products
This course will teach you how to define and identify retention points for your customer base, how to slow down or flatten churn, and how to improve retention long term.
churn | customer experience | customer journeys | measurement
Customer storytelling & proof
This course will help you break through the barrier and build systems to maintain your customer obsession and develop raving fans to power your storytelling.
D
Data presentation and visualization
Drive stakeholders to take action with the results of your reports and analyses
data reports | sparklines | charts | presentation
Data-driven influencer marketing
Learn a 10 step influencer marketing process to avoid mistakes that could cost you 11x ROI.
influencer marketing | marketing campaigns | branding
Digital analytics
Learn in-depth skills for the Google suite of analytics tools to become a data-driven specialist who can set up any needed tracking and turn data into insights and money.
Google Analytics | Google Tag Manager | Google Data Studio | Excel | Analytics APIs
Digital psychology & behavioral design
Learn the essence of behavioral design, while developing a broad perspective on the psychology of online behavior.
emotional design | cognitive psychology | design audits
Digital psychology & persuasion
Use proven psychological frameworks to improve your website, understand behavior, and influence purchase patterns.
neuromarketing | persuasion | applied behavioral psychology
E
Email marketing: from basics to best-in-class
Learn how to build lists fast, what to send that works, and how to make your email marketing data-driven.
email list growth | email content | campaigns
Excel and Sheets for marketers
Find actionable marketing insights using Excel and Google Sheets
pivot tables | named ranges | VLOOKUP | string manipulation
Experimentation program management
Get larger experimentation wins, more team engagement, and more management buy-in for your experimentation program.
F
Facebook ads
Learn a simple but effective advertising strategy that will seamlessly move your audience through the 4 stages of the new customer journey.
facebook ads | segmentation | campaigns | advanced
Foundations of demand generation
Learn to build a predictable, scalable and repeatable lead generation machine that will help your company generate qualified leads for years to come
content strategy | lead acquisition | outbound marketing
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Google Ads
Learn the ins and outs of Google Ads through Search, Shopping, Display, and Video. Most importantly, learn how to use the Google Ads platform to make a business impact.
Google ads | attribution | ad campaigns
Google Analytics 4
This course will teach you everything you need to get started with GA4 properties by providing hands-on experience.
Google Analytics audit
Get a structured approach to diagnose and fix any account so you can trust your data and make the most of your digital marketing dollars.
auditing | analytics | google analytics
Google Analytics for beginners
Start using Google Analytics data to improve product, marketing, and strategy decisions – in no time.
analytics reports | event tracking | behavioral data analysis
Google Data Studio
Learn to create more insightful reports and save time in the process with Data Studio.
reporting | analytics | CASE formulas | visualization
Google Tag Manager for beginners
Apply basic GTM knowledge for increased power and control over data measurement.
tracking | the data layer | tagging
Growth marketing
Learn to accelerate your business by running growth experiments, optimizing the channels that work best for you, and scaling your growth program.
data and analytics | growth channels | experimentation
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Heuristic analysis frameworks for CRO
Apply strategic, structured frameworks to improve your optimization program.
heuristic evaluation | user behavior analysis | prioritization
Hiring product marketers
Learn how to build a product marketing team based on your company’s objectives, so you can help the company succeed and win more customers.
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Integrated Public Relations and SEO
Create and execute highly effective PR and link-building strategies.
Intermediate Google Analytics
Apply intermediate-level Google Analytics skills to enhance your marketing strategy with data-driven insights.
attribution | custom reports | data audits
Intermediate Google Tag Manager
Use intermediate-level GTM knowledge for greater data governance and control over tag management.
tags | variables | triggers | GTM APIs
Introduction to product marketing
Whether you’re a new or seasoned product marketer, by the end of this course you’ll have all the knowledge, tools, and a richer understanding of the product marketing function to take your career to the next level.
L
Landing Page Optimization
Gain skills and knowledge related to landing pages, research, and user psychology for a better optimization strategy.
conversion research | wireframing | copywriting
LinkedIn advertising
Learn how to target, build, and measure LinkedIn ads.
funnel optimization | campaigns | audience targeting
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Managing a remote marketing team
Build a thriving, high-performing marketing team with remote team management.
team organization | BICEPS framework | DACI
Marketing management
Develop yourself and a high performance marketing team
leadership | pyschological safety
Marketing strategy
Learn high-level marketing frameworks to accelerate your business and career growth.
data analysis | swot analysis | interviews
Maximizing audiences for your PPC campaigns
Improve your PPC returns by leveraging your audiences across channels and in the search network.
google | ads | retargeting | audiences | remarketing
Messaging
This course will give you the in-depth knowledge and step-by-step guidance to confidently develop relevant, credible and engaging messaging that gets better-fit customers through your pipeline, faster.
O
Optimizing your marketing tech stack
Effective marketing strategies depend on a reliable marketing tech stack. Learn how to choose and implement the right tools for your business.
automation | marketing tools | analysis | segment.com
Organic social media
Develop effective social media marketing campaigns by understanding what type of content works best across each platform, and techniques for improving organic distribution.
youtube | facebook | instagram | linkedin | twitter | tiktok
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Partner & customer marketing
Learn how to build, develop and run a successful partner marketing function and give your lead generation efforts a huge boost.
Personal video with Bonjoro
In this course students will learn how to leverage Bonjoro, a personal video platform, to drive results at various stages of their business to create “Super-fans”. They will learn how to record an effective personal video, when to use personal video an …
Positioning
Learn to differentiate your company in a sea of sameness–avoid commoditization, price erosion, and the trap of “me too” messaging
positioning | marketing strategy | messaging
Positioning & company story
In this course, author, product marketing leader, April Rassa shows how to create powerful and effective messaging and positioning for B2B products and services.
Pricing & packaging
Demystify pricing and giving you the tools you need to get your pricing and packaging right.
Product analytics
Learn to gather data, answer questions and deliver insights about product usage to better achieve your company’s targets.
data collection | product metrics | analysis tools
Product launches
Learn the tools and methods that are necessary for a successful product or feature launch.
Product marketing content
Learn product marketing’s role in content development and ownership, and build an arsenal of methods to bring your content to life.
Product marketing minidegree
Product-led SaaS growth
Build a product-led growth strategy to convert more free trial users into paid customers.
product qualified leads | segmentation | onboarding
Project management for marketers
Outline and establish processes using a repeatable framework to launch to your campaigns
project management | DACI
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Radical Differentiation
Grow your confidence, look beyond demographics to define a market that can’t wait to hear from you, engineer your very own differentiation to stand out, and ‘jolt’ your market into action so they notice you, trust you, and buy from you.
positioning | marketing strategy | differentiation | branding
S
Sales and customer success enablement
Learn exactly how to connect sales and customer success strategy to execute effective field techniques.
Sales copywriting & product messaging
Improve your messaging strategy through customer research and analysis.
voice-of-customer research | value propositions | copy design
Scaling content marketing
Become great at scaling content marketing
SEO Strategy | AIDA framework | content marketing | backlinking
Segmentation and persona research
Learn how to quickly and precisely gather customer and buyer insights that will transform the way you speak to your buyers.
SEO driven editorial calendar
Use keyword research and the right content types to build an SEO driven editorial calendar
SEO | content calendar | campaigns
SEO link building
Learn how to boost rankings, traffic and brand with link building
link building | google search console | guest posting | outreach
Statistics for A/B testing
Understand statistical hypothesis testing to execute efficient A/B tests and correctly interpret results.
significance and confidence intervals | sample size and statistical power | various types of tests
Storytelling
In this insightful and heartfelt course, Miri leverages excerpts from her book Brand Storytelling to help you become a skilled storyteller so that you can successfully keep relevant in the marketplace, drive engaging relationships and win in business and in life.
design thinking | empathy | story testing
Supermetrics for marketers
Learn Supermetrics’ products to combine data from different sources together and create in-depth reports to uncover actionable insights.
reporting automation | marketing reports
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Technical content marketing
Become great at content marketing
Get advanced level skills to generate traffic, leads, and sales with your content.
This program is for people serious about building skills, and are ready to put in the effort it takes to complete a Minidegree.
- Identify the topics that you’re best positioned to cover.
- Create a coherent strategy that drives traffic and leads.
- Get max value from existing content and scale your program.
Technical marketing
This mini-degree will provide students a comprehensive look at the technical skills, tools, and disciplines that make up what digital marketing is today. The focus is on understanding technical marketing concepts on a superficial level and to provide students the ability to identify key learning paths they will want to pursue in further studies.
Technical SEO
Audit your site and learn the foundations of site structure, JavaScript, and structured data that massively impact search ranking.
SEO | search | crawlers | linking
Transactional data analysis
Become an expert at understanding what is truly driving the success of your brand, from a customer standpoint
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User research
Learn how to build the right product by talking to your customers.
user interviews | user analysis
User-centric marketing
Get happier customers and increased sales with user-centric marketing.
user research | user testing | marketing campaigns
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Voice of Customer Data
Learn how to be truly customer-centric, and drive growth with understanding how your customers feel.
user surveys | survey data processing | personas
Y
YouTube ads
Learn how to target audiences, create the perfect video ad and set up campaigns that work. Turn YouTube into a reliable, automatic source of profitable traffic.
youtube | ads | marketing | campaigns