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Digital marketing courses taught by the best in business.
Understand testing approaches that work (and pitfalls that don’t) to get more wins and insights from optimization efforts.
running experiments | customer base studies | prioritization
Master the strategies, tactics, metrics, and wisdom you need to become an ABM leader and accelerate the growth of your company and of your career.
B2B | campaigns | pilot planning
Learn the basics of Adobe Analytics to improve product, marketing and strategy decisions.
adobe | analytics | reporting | data analysis
Continue to build your focus on practical ways you can use AI for CRO, building on the original “Applied AI for Marketers” course.
AI | CRO tools and methods | experimentation
Learn how to work with advanced testing strategies, data science, and statistics using common sense language and minimal math.
metric building | regression discontinuity designs | statistics
Leverage knowledge of the human brain and buyer behavior to increase sales.
user behavior | emotional resonance | attention and perception
This course will help the students understand what data they have and how to understand consumer behavior to drive value for organizations moving forward.
attribution | consumer behavior | analytics
Learn to automate insightful reports with Google’s lightning-fast analytics data warehouse.
analytics | automated reporting
Discover the formula to develop a brand that attracts customers effortlessly
branding strategy | messaging
Master the principles that will allow your agency to scale up and provide you, the agency owner, the life you always wanted.
leadership | marketing | strategy
Learn a research framework that generates a sustainable source of data-backed ideas.
content research | content dashboards | content organization
Improve marketing efficiency with content recycling.
content marketing | blog writing
Learn to plan, execute and measure a successful B2B content strategy.
lead generation | SEO | measurement
Learn how to convert your traffic into customers, run more successful experiments, and get the skills to deliver consistent revenue gains on any website you work on.
optimization best practices | conversion research | testing strategies | CRO program management
Total time approximation: 80h 53min
Learn how to best sell CRO services as an agency, and manage those projects once you have the clients.
lead generation | productization | client relationships
Learn how to get customers via paid and organic channels, profitably and at scale.
Digital Marketing | SEO | Paid Acquisition
This course will teach you how to define and identify retention points for your customer base, how to slow down or flatten churn, and how to improve retention long term.
churn | customer experience | customer journeys | measurement
Drive stakeholders to take action with the results of your reports and analyses
data reports | sparklines | charts | presentation
Learn a 10 step influencer marketing process to avoid mistakes that could cost you 11x ROI.
influencer marketing | marketing campaigns | branding
Learn in-depth skills for the Google suite of analytics tools to become a data-driven specialist who can set up any needed tracking and turn data into insights and money.
Google Analytics | Google Tag Manager | Google Data Studio | Excel | Analytics APIs
Learn the essence of behavioral design, while developing a broad perspective on the psychology of online behavior.
emotional design | cognitive psychology | design audits
Use proven psychological frameworks to improve your website, understand behavior, and influence purchase patterns.
neuromarketing | persuasion | applied behavioral psychology
Learn how to build lists fast, what to send that works, and how to make your email marketing data-driven.
email list growth | email content | campaigns
Find actionable marketing insights using Excel and Google Sheets
pivot tables | named ranges | VLOOKUP | string manipulation
Learn a simple but effective advertising strategy that will seamlessly move your audience through the 4 stages of the new customer journey.
facebook ads | segmentation | campaigns | advanced
Learn to build a predictable, scalable and repeatable lead generation machine that will help your company generate qualified leads for years to come
content strategy | lead acquisition | outbound marketing
Learn the ins and outs of Google Ads through Search, Shopping, Display, and Video. Most importantly, learn how to use the Google Ads platform to make a business impact.
Google ads | attribution | ad campaigns
This course will teach you everything you need to get started with GA4 properties by providing hands-on experience.
Get a structured approach to diagnose and fix any account so you can trust your data and make the most of your digital marketing dollars.
auditing | analytics | google analytics
Start using Google Analytics data to improve product, marketing, and strategy decisions – in no time.
analytics reports | event tracking | behavioral data analysis
Learn to create more insightful reports and save time in the process with Data Studio.
reporting | analytics | CASE formulas | visualization
Apply basic GTM knowledge for increased power and control over data measurement.
tracking | the data layer | tagging
Learn to accelerate your business by running growth experiments, optimizing the channels that work best for you, and scaling your growth program.
data and analytics | growth channels | experimentation
Apply strategic, structured frameworks to improve your optimization program.
heuristic evaluation | user behavior analysis | prioritization
Apply intermediate-level Google Analytics skills to enhance your marketing strategy with data-driven insights.
attribution | custom reports | data audits
Use intermediate-level GTM knowledge for greater data governance and control over tag management.
tags | variables | triggers | GTM APIs
Gain skills and knowledge related to landing pages, research, and user psychology for a better optimization strategy.
conversion research | wireframing | copywriting
Learn how to target, build, and measure LinkedIn ads.
funnel optimization | campaigns | audience targeting
Build a thriving, high-performing marketing team with remote team management.
team organization | BICEPS framework | DACI
Develop yourself and a high performance marketing team
leadership | pyschological safety
Learn high-level marketing frameworks to accelerate your business and career growth.
data analysis | swot analysis | interviews
Improve your PPC returns by leveraging your audiences across channels and in the search network.
google | ads | retargeting | audiences | remarketing
Effective marketing strategies depend on a reliable marketing tech stack. Learn how to choose and implement the right tools for your business.
automation | marketing tools | analysis | segment.com
Learn to differentiate your company in a sea of sameness–avoid commoditization, price erosion, and the trap of “me too” messaging
positioning | marketing strategy | messaging
Course length: 1h 17min
Learn to gather data, answer questions and deliver insights about product usage to better achieve your company’s targets.
data collection | product metrics | analysis tools
Learn the skills needed to be a product marketing manager who builds alignment, wins sales and drives results.
product positioning & messaging | sales enablement | product management
Build a product-led growth strategy to convert more free trial users into paid customers.
product qualified leads | segmentation | onboarding
Outline and establish processes using a repeatable framework to launch to your campaigns
project management | DACI
Improve your messaging strategy through customer research and analysis.
voice-of-customer research | value propositions | copy design
Become great at scaling content marketing
SEO Strategy | AIDA framework | content marketing | backlinking
Use keyword research and the right content types to build an SEO driven editorial calendar
SEO | content calendar | campaigns
Learn how to boost rankings, traffic and brand with link building
link building | google search console | guest posting | outreach
Course length: 4h
Understand statistical hypothesis testing to execute efficient A/B tests and correctly interpret results.
significance and confidence intervals | sample size and statistical power | various types of tests
Become great at content marketing
Get advanced level skills to generate traffic, leads, and sales with your content.
This program is for people serious about building skills, and are ready to put in the effort it takes to complete a Minidegree.
- Identify the topics that you’re best positioned to cover.
- Create a coherent strategy that drives traffic and leads.
- Get max value from existing content and scale your program.
This mini-degree will provide students a comprehensive look at the technical skills, tools, and disciplines that make up what digital marketing is today. The focus is on understanding technical marketing concepts on a superficial level and to provide students the ability to identify key learning paths they will want to pursue in further studies.
SEO | search | crawlers | linking
Learn how to build the right product by talking to your customers.
user interviews | user analysis
Get happier customers and increased sales with user-centric marketing.
user research | user testing | marketing campaigns
Learn how to be truly customer-centric, and drive growth with understanding how your customers feel.
user surveys | survey data processing | personas
Learn how to target audiences, create the perfect video ad and set up campaigns that work. Turn YouTube into a reliable, automatic source of profitable traffic.
youtube | ads | marketing | campaigns