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Ben LabayManaging Director @ Speero

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A

CRO, Test and Learn
Learn how to run statistically valid A/B test and what to test at an introductory level.
Technical Marketing, Testing, Analytics and SEO, CRO, Test and Learn
Start making more money with your online experiments
Demand Creation, Growth strategy, Strategy, Growth, Digital Marketing Fundamentals, Digital Marketing
Land Bigger Deals Faster with Account-Based Marketing
Plan and Process, CRO
You've been doing Experimentation for a while and want to grow the Experimentation Maturity, get stakeholder buy-in and build a Culture of Experimentation.
Growth, Paid media, Demand Capture, Digital Marketing
Maximize ROI by optimizing your campaigns, targeting with precision, creating compelling ad creatives, using expert tracking and measurement and scaling efficiently.
Google Tag Manager, Analytics
Turn your website into a tracking machine by mastering Google Tag Manager
Growth, Paid media, Demand Capture, Digital Marketing, Customer acquisition
Learn LinkedIn campaign optimization strategies to maximize performance while minimizing costs.
Product Marketing, Functions, Digital Marketing, Analytics
Learn to leverage strategic analyst relations to accelerate your product marketing program and goals.
Technical Marketing, Tech Stack
Build an application using Apps Script to export info from GTM to a spreadsheet to make it easier to find, search and list information from a GTM container
Technical Marketing, Tech Stack
Explore different types of APIs and learn how to use them and fit them into your existing workflows.
Digital Psychology and Behavior, Neuromarketing and persuasion models, CRO, Decide and Act
Understanding how your customers’ brains work, make more money.
Digital Psychology and Behavior, Psychology foundations
Learn how to get attention and maintain it.
Technical Marketing, Technical Content Marketing, Visualization and Attribution, Digital Marketing, Distribution and Attribution, Analytics
Learn how attribution makes your marketing work.
Brand Marketing, Brand, Demand Creation, Growth, Build your Tribe
Grow lasting brand affinity by building an audience beyond your existing customer base.
Technical Marketing, Testing, Analytics and SEO, Digital Marketing
Learn by example and by building mini applications to automate your daily workflow

B

CRO, Test and Learn
CRO best practices to start with.
Brand Marketing
Stand out in oversaturated markets with radical differentiation, master campaign efficiency, create a strong brand identity, and build a confident community strategy.
Growth, Brand, Strategy, Demand Creation, Brand Marketing, Brand success, Digital Marketing
Grow lasting brand affinity by building an audience beyond your existing customer base.
Growth, Brand Marketing, Brand, Demand Creation, Measuring brand
Master brand measurement concepts, select the right metrics, and create a brand tracking dashboard for success.
Brand, Brand Marketing, Measuring brand
Understand the important metrics to be tracked in order to gauge brand health.
Brand, Growth, Brand Marketing, Demand Creation, Brand success, Digital Marketing
Discover the formula to develop a brand that attracts customers effortlessly
Growth, Demand Creation, Growth strategy
Master the art of prioritizing experimentation for growth. Implement strategic data collection for organizational success.
Strategy, Digital Marketing
Learn how to build a successful marketing agency and scale it for continued success.
Demand Creation, Growth strategy, Growth, CRO
Supercharge your advantage by learning how to build a highly innovative product.
Digital Psychology and Behavior, Neuromarketing and persuasion models
Learn persuasion principles, that can be used to maximize user retention.
Digital Psychology and Behavior, Neuromarketing and persuasion models
Learn what to do and what to avoid to build and maintain trust with your customers.

C

Technical Marketing, Tech Stack
Learn concepts that are often rarely covered but critical in developing and maintaining reliable code.
Technical Marketing, Tech Stack
Begin to understand the breadth of the cloud and Google Cloud platform and how to get started
Digital Psychology and Behavior, Neuromarketing and persuasion models
Explore various biases that influence purchase behaviors all the time, that are relevant to digital marketing.
Growth, Brand Marketing, Brand, Demand Creation, Build your Tribe
Create raving brand advocates and meaningful connection
Growth, Brand, Demand Creation, Brand Marketing, Build your Tribe
Craft a self-growing, engaged community that meets members' needs and aligns with organizational goals
Demand Creation, Product Marketing, Growth, Brand, Intelligence and strategy, Digital Marketing
Learn how to build a world-class competitive intelligence program – regardless of your company’s size or resources.
Demand Creation, Organic Content, Technical Content Marketing, Growth, Product Marketing, Content Strategy, Functions, Digital Marketing, Content Marketing
Learn a research framework that generates a sustainable source of data-backed ideas.
Demand Creation, Organic Content, Technical Content Marketing, Growth, Digital Marketing, Distribution and Attribution
Increase your efficiency and maximize your reach with content
Technical Content Marketing, SEO, Growth, Organic Content, Demand Capture, Demand Creation, Content Strategy, Digital Marketing, Content Marketing
Develop a world class content marketing program
CRO
Become a master of experimentation. You’ll be able to improve the conversion rates on any website.
Research, Assess and Integrate, CRO
CRO
Ecommerce, Digital Marketing, Customer Retention
Implement an excellent customer experience and show the best-in-class techniques that top-performing and leading brands in ecommerce are using.
Ecommerce, Customer Retention, Digital Marketing
Understand and utilize your customer journey to increase sales.
Digital Marketing
Make customer retention your number one growth channel
Ecommerce, Digital Marketing, Customer Retention
Enroll to master creating reality-based customer segments based on their actions and motivations.
Product Marketing, Research, Functions, Digital Marketing
Practical techniques for product marketers to understand and leverage customers to fuel better storytelling.

D

Technical Marketing, Testing, Analytics and SEO
Learn the fundamentals of web data collection
Technical Marketing, Testing, Analytics and SEO
Learn data extraction techniques using API's, Google Sheets and BiqQuery.
Technical Marketing, Strategy, Visualization and Attribution, Analytics, Data and Visualization
Learn how to present and visualize data to change minds and facilitate action.
Organic Content, Demand Creation, Brand Marketing, Growth, Brand, Technical Content Marketing, Digital Marketing, Distribution and Attribution
Learn a 10 step process to make influencer marketing work
Digital Psychology and Behavior, Psychology foundations
Identify and understand the decisions users make on your site.
Analytics
Build deep skills in the discipline of analytics. Become a true data-driven marketer.
Digital Marketing
Master acquisition channels such as Meta, Google, and LinkedIn ads; learn optimization frameworks and create effective content marketing programs.
Digital Psychology and Behavior, Neuromarketing and persuasion models, CRO
Digital Psychology and Behavior
Learn how to increase your online sales by utilizing digital and behavioral psychology, persuasion and neuromarketing.

E

Ecommerce, Digital Marketing, Ecommerce strategy
Strategize your way into a flourishing ecommerce brand with unlimited growth potential.
Demand Creation, Growth, Organic Content, Ecommerce, Digital Marketing
Ecommerce, Analytics, Ecommerce measurement
Understand the core metrics driving business growth and how to track them to optimize for maximum profitability.
Ecommerce, Digital Marketing, Ecommerce measurement
Discover a simple approach to building revenue forecasts you can hit — purchase inventory and confidently plan cash flow.
Ecommerce
Master ecommerce metrics. Excel in organic & paid channels. Sell on Amazon, Marketplace & Google. Optimize customer journeys.
Ecommerce, Digital Marketing, Ecommerce strategy
Display products enticingly and optimize paths to purchase no matter where users enter your website or where they are on that path.
Ecommerce, Organic Acquisition, Digital Marketing
Learn everything you need to know to optimize your site for SEO, build a content and link-building strategy, and generate more organic traffic and (more importantly) revenue.
Ecommerce, Digital Marketing, Ecommerce measurement
Learn what makes up a modern ecommerce tech stack, leading solutions, and how to fit tech solutions to your business needs.
Ecommerce, Organic Acquisition, Digital Marketing
Learn to leverage email & SMS marketing to sustainably grow your Ecommerce business.
Growth, Email, Technical Content Marketing, Demand Creation, Digital Marketing Fundamentals, Digital Marketing, Distribution and Attribution
Learn how to build your email list, what copy, design and content works, and how to use data to make your email marketing hyper relevant to your subscribers, driving up response rates and revenue.
Technical Content Marketing, Technical Marketing, Visualization and Attribution, Digital Marketing, Distribution and Attribution, Analytics
Unlock hidden growth opportunities by reevaluating your Excel skills. Don't underestimate its potential impact.
Plan and Process, CRO
Get larger experimentation wins, more team engagement, and more management buy-in for your experimentation program.

F

Ecommerce, Growth, Paid media, Demand Capture, Digital Marketing
Learn how to power up your Facebook ads with top-notch ad creatives.
Growth, Paid media, Demand Capture
Facebook is one of the most important online channels for driving leads, sales and growth for businesses of all sizes. However, maximizing results on the platform requires rigorous testing and optimization backed by data. This advanced course will teach students proven experimentation techniques developed by top Facebook marketers to help them achieve breakthrough performance.
Demand Capture, Growth, Paid media, Digital Marketing
Learn what works on Facebook Ads today Facebook Ads with a walkthrough of everything, from setting up tracking to making effective creative.
Digital Marketing
This course will help you understand the current landscape of the Facebook and Instagram environment and what you can do to continue winning in its new era.
Demand Creation, Growth, Research, Growth strategy
Discover a data-driven framework challenging the time-consuming or arbitrary stereotypes of User Personas.

G

Google Analytics, Analytics, Digital Marketing, CRO, Decide and Act
Learn how to audit and debug Google Analytics 4 and improve your implementations.
Google Analytics, Analytics
This course is designed for people who will be implementing GA4, modifying it, or who want to understand GA4 at a deeper level.
Growth, Paid media, Demand Capture, Digital Marketing
Master smart and incremental decision-making in Google Ads with the Experiments feature.
Paid media, Demand Capture, Growth, Digital Marketing
Learn how to navigate Google Ads with confidence, and launch and optimize your first campaign.
Ecommerce, Paid Acquisition, Digital Marketing
In this course, you will learn what Google options are amazing, which still require a human touch, and how to be a superior marketer in this environment.
Digital Marketing Fundamentals, Google Analytics, Analytics, Digital Marketing
Learn about GA4, the GA4 Event Model and Event types. Learn about customizing dashboards RealTime and understand Acquisition, Engagement and other types of Reports.
Ecommerce, Paid Acquisition, Digital Marketing, Customer acquisition
Discover how, and when, to create a more granular structure that helps Google's automation rather than hinder it or create more needless work for you.
Google Tag Manager, Analytics
Apply basic GTM knowledge for increased power and control over data measurement.
SEO, Growth, Demand Capture, Digital Marketing, CRO, Test and Learn
Add a growth lever by demystifying SEO testing in simple terms. Give your content marketing program a unique competitive advantage in high-competition SERP environments
Growth
Learn the secrets of fast-growing companies. You’ll be able to execute marketing programs for continuous growth.
Growth, Demand Creation, Growth strategy
Learn how growth marketing is different from traditional marketing.

H

Digital Psychology and Behavior, CRO
Find massive conversion opportunities faster than ever.
Product Marketing, Digital Marketing, Working with other teams
Construct high-performing product marketing teams.

I

Growth, Brand, Ecommerce, Demand Capture, Demand Creation, Brand Marketing, SEO, Digital Marketing, Customer Retention, Messaging and Copywriting
PRs and SEOs are after the same thing, attention. This program will help you learn the tactical strategic skills needed to excel.
Technical Marketing, Analytics, Data and Visualization
Obtain an intermediate understanding of statistical concepts, descriptive and inductive statistics, forecasting and more.
Plan and Process, CRO
Learn what CRO is all about
Plan and Process, CRO
Learn about the context for why we test and get into the differences between CRO and Experimentation, the basic components and language of AB testing programs.
Digital Psychology and Behavior, Neuromarketing and persuasion models, CRO, Decide and Act
Introducing the discipline, and contextualizing it in the modern landscape of internet marketing.
Product Marketing, Intelligence and strategy, Digital Marketing
Learn the fundamentals of product marketing, tools, and metrics you need to succeed as a product marketer.

L

Digital Marketing, Customer acquisition, CRO, Decide and Act
Increase conversion rates on any landing page you work on.
Digital Psychology and Behavior, Psychology foundations
Explore three different methods of learning, as well as the key mechanisms involved in memory.
Growth, Paid media, Demand Capture, Digital Marketing
Every LinkedIn Ads account is different and often, the tactics that work can be unique to each business. In this course, you'll learn what your options are and how to create experiments to extract the most value possible from your LinkedIn Ads.

M

Technical Marketing, Data and Visualization
Learn how to create machine learning applications, by focusing on the problem solving process rather than languages or tools.
Technical Marketing, Analytics, Data and Visualization
Apply machine learning with an improved understanding and appreciation with Machine Learning Fundamentals.
Strategy, Digital Marketing
Empower your remote team with effective strategies.
Strategy, Digital Marketing Fundamentals, Digital Marketing
How to build and run a high-performance marketing team
Growth strategy, Strategy, Demand Creation, Growth, Digital Marketing
Turn strategy into a key growth engine for your business.
Demand Creation, Product Marketing, Growth, Brand Marketing, Brand, Intelligence and strategy, Digital Marketing, Messaging and Copywriting, CRO
Get better-fit customers through your pipeline, faster. Make an Impact with messaging that matters.
Growth, Demand Creation, Brand
Learn to avoid common pitfalls, target audiences effectively, craft compelling messages, navigate media landscapes, integrate digital tactics, and choose between in-house or agency approaches.
Technical Marketing, Testing, Analytics and SEO
Learn measurement analytics for mobile apps.

N

Digital Psychology and Behavior
Learn about cognitive models and how they apply to page design.

O

Growth, Demand Creation, Growth strategy
Optimize your organizational growth with cross-functional, productive experimentation strategies.
Growth, Technical Marketing, Demand Creation, Growth strategy, Digital Marketing, Tech Stack
Make all your marketing tools play together to make more money
Brand Marketing, Organic Content, Demand Creation, Growth, Digital Marketing, Build your Tribe, Content Marketing
Develop effective campaigns by understanding the type of content that works best across each platform, and techniques for improving organic distribution.

P

Strategy, Demand Creation, Growth strategy, Product Marketing, Growth, Digital Marketing, Working with other teams
Turbocharge Your Marketing Output with Partner Marketing
Digital Psychology and Behavior, Psychology foundations, CRO, Decide and Act
Understanding how people work, so you could convert them.
Ecommerce, CRO, Ecommerce strategy
Learn how to leverage personalization to grow your profits and differentiate yourself from your competitors.
CRO, Decide and Act
Set up and apply personalization to improve conversions across the customer lifecycle.
Demand Creation, Brand, Growth, Product Marketing, Brand Marketing, Brand success, Digital Marketing
Learn to carve out your company as a Market of One–an organization that is sought after for what makes it unique.
Demand Creation, Product Marketing, Growth, Brand, Intelligence and strategy, Digital Marketing
Drive growth by effectively narrating your brand's story.
Google Analytics, Analytics
Learn the strategic and technical components of how to manage and successfully implement GA4 with an in-depth guide for your team.
Demand Creation, Product Marketing, Growth, Brand, Intelligence and strategy, Digital Marketing
Learn how to solve the important question of pricing with value-based pricing and different pricing research methods.
Digital Psychology and Behavior, Applied behavioral psychology
Learn the 5 principles of persuasive design.
Product Marketing, Intelligence and strategy, Analytics
Learn to make data-driven product decisions
Brand, Product Marketing, Demand Creation, Growth, Functions, Digital Marketing
Lead impactful product launches that disrupt the market and grow your business
Product Marketing
Lead impactful GTM launches, unite teams, and drive company growth across all industries and sizes.
Organic Content, Demand Creation, Growth, Product Marketing, Functions, Digital Marketing
Build your brand’s reputation and engage audiences throughout the buying journey through product marketing content.
Growth strategy, Demand Creation, Strategy, Growth, Digital Marketing Fundamentals, Digital Marketing
Simplify marketing campaigns with a clear project management process.
Ecommerce, Digital Marketing, Ecommerce strategy
Learn everything you need to know to plan and execute meaningful promotions to help drive profitable growth for your business.
Digital Psychology and Behavior, Applied behavioral psychology
Learn how to minimize risks when adding psychological triggers to your site.
Digital Psychology and Behavior, Applied behavioral psychology
Learn a three-step method for expertly executed messaging.
Digital Psychology and Behavior, Applied behavioral psychology
Learn how to determine and present your prices.
Digital Psychology and Behavior, Applied behavioral psychology
Learn a four-step framework to building habits and high customer satisfaction around your product.
Digital Psychology and Behavior, Applied behavioral psychology
Dive into dual process theory, understand value propositions, and harness emotions for intuitive customer connections.
Technical Marketing, Programming
Be the marketer who can code and build your data sets, automation tasks or visualizations using Python.

R

Technical Marketing, Analytics, Programming
Introduction to R and the powerful tools it provides
Brand Marketing, Brand, Demand Creation, Growth, Strategy, Brand success, Digital Marketing
Make your brand radically stand out.
Ecommerce, Customer Retention, Digital Marketing
This course will outline customer lifetime value strengths and shortcomings, as well as how to utilize customer segmenting to create more targeted retention marketing plans.

S

Strategy, Product Marketing, Digital Marketing, Working with other teams
Drive repeatable results with sales and customer success enablement.
Demand Creation, Growth, Product Marketing, Brand, CRO, Decide and Act
Stop letting amateur copy wipe out your conversions
Demand Creation, Organic Content, Technical Content Marketing, Growth, Content Strategy, Digital Marketing, Content Marketing
Learn the methods that are used to scale content marketing.
Product Marketing, Growth, Brand, Research, Demand Creation, Intelligence and strategy, Digital Marketing
Learn how to build buyer personas and segments that drive winning go-to-market strategies.
Ecommerce, Paid Acquisition, Digital Marketing
Discover an efficient system for optimizing Amazon traffic and conversions in this course.
Ecommerce, Digital Marketing, Ecommerce strategy
Understand the future of retail and why being omnichannel leads to both a healthier brand and happier consumers.
Demand Creation, Growth, Demand Capture, Technical Content Marketing, SEO, Organic Content, Content Strategy, Customer acquisition, Digital Marketing
Maximize traffic with an SEO-driven editorial calendar
Growth, Technical Content Marketing, Demand Capture, SEO, Content Strategy, Digital Marketing, Distribution and Attribution, Content Marketing
Learn this proven link building system your stakeholders want to see.
Google Analytics, Analytics
Understand complex GA4 implementation challenges and develop a toolkit for solutions.
Technical Marketing, Programming
Understand SQL basics for efficient database management. Learn to create, access & modify data seamlessly.
CRO, Test and Learn
Master statistical hypothesis testing for optimized A/B tests, informed decision-making, and precise results interpretation.
CRO, Test and Learn
Overview of the statistical concepts that every marketer and optimizer should know.
Growth, Brand Marketing, Brand, Demand Creation, Messaging and Copywriting, Digital Marketing
Master storytelling to stay relevant, foster relationships, and succeed in both business and life.
Research, Assess and Integrate, CRO
How to run and triangulate qualitative and quantitative research methods to inform your experimentation efforts.

T

Technical Marketing, Testing, Analytics and SEO
Gain an understanding of what Google Tag Manager is and how to utilize it efficiently.
Technical Content Marketing
Master data analysis techniques, research user journeys & challenges to create & execute technical content strategies.
Technical Marketing
Learn data extraction, basic programming languages, machine learning applications, data science and statistics for technical marketing.
Growth, Demand Capture, Technical Content Marketing, SEO, Technical Marketing, Testing, Analytics and SEO, Distribution and Attribution, Digital Marketing, Content Marketing
Outrank your competition with Technical SEO
Strategy, CRO, Test and Learn
When to run what kind of tests.
Analytics, Google Tag Manager
Unlock actionable insights by utilizing the Measurement Matrix to enhance your data implementation.
Growth, Ecommerce, Paid media, Demand Capture, Paid Acquisition, Digital Marketing
Maximize ROI on TikTok. Learn to start, optimize and scale TikTok ads.
Visualization and Attribution, Analytics, CRO
Analyzing transactional data to understand and optimize your customer's journey.

U

Ecommerce, Analytics, Ecommerce measurement
Simplify complexity by measuring profitability on a per-unit basis and understand better the health, success, and long-term sustainability of your business.
Technical Content Marketing, Research, Brand Marketing, Demand Creation, Brand, Growth, Content Research, Measuring brand
Make smarter decisions. Build better products. Get happier customers.
Growth strategy, Strategy, Demand Creation, Growth, Digital Marketing
Create happier customers , increase sales and reduce churn with user-centric marketing

V

Growth, Technical Content Marketing, Research, Strategy, Product Marketing, Brand Marketing, Demand Creation, Brand, Content Research, Assess and Integrate, CRO, Measuring brand
Learn how to become truly customer-centric.

W

Product Marketing, Digital Marketing, Working with other teams
Master frameworks that sync Product Marketing with Product Management for streamlined collaboration.
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