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Ben LabayManaging Director @ Speero

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A

CRO
Learn how to run statistically valid A/B test and what to test at an introductory level.
CRO
Start making more money with your online experiments
Growth, Demand Creation and Brand, Growth strategy, Strategy, Marketing
Land Bigger Deals Faster with Account-Based Marketing
Analytics
Learn Adobe Analytics in under 6 hrs
Growth, Demand Capture, Paid media, Marketing
Maximize ROI by optimizing your campaigns, targeting with precision, creating compelling ad creatives, using expert tracking and measurement and scaling efficiently.
Analytics
Turn your website into a tracking machine by mastering Google Tag Manager
Growth, Demand Capture, Paid media, Marketing
Learn LinkedIn campaign optimization strategies to maximize performance while minimizing costs.
Marketing, Analytics
Learn to leverage strategic analyst relations to accelerate your product marketing program and goals.
Technical Marketing
Build an application using Apps Script to export info from GTM to a spreadsheet to make it easier to find, search and list information from a GTM container
Technical Marketing
Explore different types of APIs and learn how to use them and fit them into your existing workflows.
Digital Psychology and Behaviour, CRO
Understanding how your customers’ brains work, make more money.
Digital Psychology and Behaviour
Learn how to get attention and maintain it.
Technical Marketing, Marketing, Analytics
Learn how attribution makes your marketing work.
Growth, Demand Creation and Brand, Brand
Grow lasting brand affinity by building an audience beyond your existing customer base.
Technical Marketing, Marketing
Learn by example and by building mini applications to automate your daily workflow

B

CRO
CRO best practices to start with.
Growth, Demand Creation and Brand, Brand
Stand out in oversaturated markets with radical differentiation, master campaign efficiency, create a strong brand identity, and build a confident community strategy.
Brand, Strategy, Growth, Demand Creation and Brand, Marketing
Grow lasting brand affinity by building an audience beyond your existing customer base.
Demand Creation and Brand, Brand, Growth
Master brand measurement concepts, select the right metrics, and create a brand tracking dashboard for success.
Brand
Understand the important metrics to be tracked in order to gauge brand health.
Growth, Demand Creation and Brand, Brand, Marketing
Discover the formula to develop a brand that attracts customers effortlessly
Growth, Demand Creation and Brand
Master the art of prioritizing experimentation for growth. Implement strategic data collection for organizational success.
Strategy, Marketing
Learn how to build a successful marketing agency and scale it for continued success.
Growth, Demand Creation and Brand, Growth strategy, CRO
Supercharge your advantage by learning how to build a highly innovative product.
Digital Psychology and Behaviour
Learn persuasion principles, that can be used to maximize user retention.
Digital Psychology and Behaviour
Learn what to do and what to avoid to build and maintain trust with your customers.

C

Technical Marketing
Learn concepts that are often rarely covered but critical in developing and maintaining reliable code.
Technical Marketing
Begin to understand the breadth of the cloud and Google Cloud platform and how to get started
Digital Psychology and Behaviour
Explore various biases that influence purchase behaviors all the time, that are relevant to digital marketing.
Demand Creation and Brand, Brand, Growth
Create raving brand advocates and meaningful connection
Growth, Demand Creation and Brand, Brand
Craft a self-growing, engaged community that meets members' needs and aligns with organizational goals
Growth, Demand Creation and Brand, Brand, Product Marketing, Marketing
Learn how to build a world-class competitive intelligence program – regardless of your company’s size or resources.
Growth, Demand Creation and Brand, Organic Content, Ecommerce, Marketing
Reduce ad costs & harness content marketing for scalable brand growth & revenue.
Growth, Demand Creation and Brand, Organic Content, Product Marketing, Marketing
Learn a research framework that generates a sustainable source of data-backed ideas.
Growth, Demand Creation and Brand, Organic Content, Marketing
Increase your efficiency and maximize your reach with content
Growth, Demand Creation and Brand, Organic Content, Demand Capture, SEO, Marketing
Develop a world class content marketing program
CRO
Become a master of experimentation. You’ll be able to improve the conversion rates on any website.
CRO
CRO is 80% research and 20% experimentation. You need conversion research to get sustainable results over time. Learn this or fail.
CRO
Ecommerce, Marketing
Implement an excellent customer experience and show the best-in-class techniques that top-performing and leading brands in ecommerce are using.
Ecommerce, Marketing
Understand and utilize your customer journey to increase sales.
Marketing
Make customer retention your number one growth channel
Marketing
Enroll to master creating reality-based customer segments based on their actions and motivations.
Research, Product Marketing, Marketing
Practical techniques for product marketers to understand and leverage customers to fuel better storytelling.

D

Technical Marketing
Learn the fundamentals of web data collection
Technical Marketing
Learn data extraction techniques using API's, Google Sheets and BiqQuery.
Analytics
Learn how to present and visualize data to change minds and facilitate action.
Growth, Demand Creation and Brand, Organic Content, Brand, Marketing
Learn a 10 step process to make influencer marketing work
Digital Psychology and Behaviour
Identify and understand the decisions users make on your site.
Analytics
Build deep skills in the discipline of analytics. Become a true data-driven marketer.
Master acquisition channels such as Meta, Google, and LinkedIn ads; learn optimization frameworks and create effective content marketing programs.
Digital Psychology and Behaviour, CRO
Understand what motivates your customers to convert.
Digital Psychology and Behaviour
Learn how to increase your online sales by utilizing digital and behavioral psychology, persuasion and neuromarketing.

E

Ecommerce, Marketing
Strategize your way into a flourishing ecommerce brand with unlimited growth potential.
Ecommerce, Analytics
Understand the core metrics driving business growth and how to track them to optimize for maximum profitability.
Ecommerce, Marketing
Discover a simple approach to building revenue forecasts you can hit — purchase inventory and confidently plan cash flow.
Ecommerce
Master ecommerce metrics. Excel in organic & paid channels. Sell on Amazon, Marketplace & Google. Optimize customer journeys.
Ecommerce, Marketing
Display products enticingly and optimize paths to purchase no matter where users enter your website or where they are on that path.
Ecommerce, Growth, Demand Capture, SEO, Marketing
Learn everything you need to know to optimize your site for SEO, build a content and link-building strategy, and generate more organic traffic and (more importantly) revenue.
Ecommerce, Marketing
Learn what makes up a modern ecommerce tech stack, leading solutions, and how to fit tech solutions to your business needs.
Ecommerce, Email, Marketing
Learn to leverage email & SMS marketing to sustainably grow your Ecommerce business.
Email, Marketing
Technical Marketing, Marketing, Analytics
Find actionable marketing insights using Excel and Google Sheets
CRO
Get larger experimentation wins, more team engagement, and more management buy-in for your experimentation program.

F

Growth, Demand Capture, Paid media, Ecommerce, Marketing
Learn how to power up your Facebook ads with top-notch ad creatives.
Growth, Demand Capture, Paid media, Marketing
Learn what works on Facebook Ads today Facebook Ads with a walkthrough of everything, from setting up tracking to making effective creative.
Growth, Demand Capture, Paid media, Ecommerce, Marketing
This course will help you understand the current landscape of the Facebook and Instagram environment and what you can do to continue winning in its new era.
Research
Discover a data-driven framework challenging the time-consuming or arbitrary stereotypes of User Personas.

G

Marketing, Analytics
Learn how to audit and debug Google Analytics 4 and improve your implementations.
Analytics
This course is designed for people who will be implementing GA4, modifying it, or who want to understand GA4 at a deeper level.
Marketing
Master smart and incremental decision-making in Google Ads with the Experiments feature.
Growth, Demand Capture, Paid media, Marketing
Learn how to navigate Google Ads with confidence, and launch and optimize your first campaign.
Growth, Demand Capture, Paid media, Ecommerce, Marketing
In this course, you will learn what Google options are amazing, which still require a human touch, and how to be a superior marketer in this environment.
Analytics
Learn about GA4, the GA4 Event Model and Event types. Learn about customizing dashboards RealTime and understand Acquisition, Engagement and other types of Reports.
Growth, Demand Capture, Paid media, Ecommerce, Marketing
Discover how, and when, to create a more granular structure that helps Google's automation rather than hinder it or create more needless work for you.
Analytics
Apply basic GTM knowledge for increased power and control over data measurement.
Growth, Demand Capture, SEO, Marketing, CRO
Add a growth lever by demystifying SEO testing in simple terms. Give your content marketing program a unique competitive advantage in high-competition SERP environments
Growth, Demand Creation and Brand, Growth strategy
Learn the secrets of fast-growing companies. You’ll be able to execute marketing programs for continuous growth.
Growth
Learn how growth marketing is different from traditional marketing.

H

Digital Psychology and Behaviour, CRO
Find massive conversion opportunities faster than ever.
Product Marketing, Marketing
Construct high-performing product marketing teams.

I

Growth
Approach Growth tactics deliberately and quantitatively, tracking key performance indicators and utilizing particular channel-specific strategies.
SEO, Growth, Demand Creation and Brand, Brand, Demand Capture, Marketing
PRs and SEOs are after the same thing, attention. This program will help you learn the tactical strategic skills needed to excel.
Analytics
Obtain an intermediate understanding of statistical concepts, descriptive and inductive statistics, forecasting and more.
CRO
Learn what CRO is all about
CRO
Learn about the context for why we test and get into the differences between CRO and Experimentation, the basic components and language of AB testing programs.
Digital Psychology and Behaviour
Introducing the discipline, and contextualizing it in the modern landscape of internet marketing.
Product Marketing, Marketing
Learn the fundamentals of product marketing, tools, and metrics you need to succeed as a product marketer.

L

CRO
Gain skills and knowledge related to landing pages, research, and user psychology for a better optimization strategy.
Digital Psychology and Behaviour
Explore three different methods of learning, as well as the key mechanisms involved in memory.

M

Technical Marketing
Learn how to create machine learning applications, by focusing on the problem solving process rather than languages or tools.
Analytics
Apply machine learning with an improved understanding and appreciation with Machine Learning Fundamentals.
Strategy, Marketing
Empower your remote team with effective strategies.
Strategy, Marketing
How to build and run a high-performance marketing team
Strategy, Marketing
Turn strategy into a key growth engine for your business.
Demand Creation and Brand, Brand, Product Marketing, Growth, Marketing, CRO
Get better-fit customers through your pipeline, faster. Make an Impact with messaging that matters.
Growth, Demand Creation and Brand
Learn to avoid common pitfalls, target audiences effectively, craft compelling messages, navigate media landscapes, integrate digital tactics, and choose between in-house or agency approaches.
Technical Marketing
Learn measurement analytics for mobile apps.

N

Digital Psychology and Behaviour
Learn about cognitive models and how they apply to page design.

O

Growth strategy
Optimize your organizational growth with cross-functional, productive experimentation strategies.
Technical Marketing, Marketing
How to choose the tools, get necessary budget, and squeeze all you can out of them.
Growth, Demand Creation and Brand, Organic Content, Marketing
Develop effective campaigns by understanding the type of content that works best across each platform, and techniques for improving organic distribution.

P

Growth, Demand Creation and Brand, Product Marketing, Growth strategy, Strategy, Marketing
Turbocharge Your Marketing Output with Partner Marketing
Digital Psychology and Behaviour, CRO
Understanding how people work, so you could convert them.
Ecommerce, CRO
Learn how to leverage personalization to grow your profits and differentiate yourself from your competitors.
CRO
Set up and apply personalization to improve conversions across the customer lifecycle.
Growth, Demand Creation and Brand, Brand, Product Marketing, Marketing
Learn to carve out your company as a Market of One–an organization that is sought after for what makes it unique.
Product Marketing, Growth, Demand Creation and Brand, Brand, Marketing
Drive growth by effectively narrating your brand's story.
Analytics
Learn the strategic and technical components of how to manage and successfully implement GA4 with an in-depth guide for your team.
Growth, Demand Creation and Brand, Brand, Product Marketing, Marketing
Learn how to solve the important question of pricing with value-based pricing and different pricing research methods.
Digital Psychology and Behaviour
Learn the 5 principles of persuasive design.
Analytics
Learn to make data-driven product decisions
Product Marketing, Growth, Demand Creation and Brand, Brand, Marketing
Learn the fundamentals of product marketing, tools, and metrics you need to succeed as a product marketer.
Product Marketing
Lead impactful GTM launches, unite teams, and drive company growth across all industries and sizes.
Demand Creation and Brand, Organic Content, Product Marketing, Growth, Marketing
Build your brand’s reputation and engage audiences throughout the buying journey through product marketing content.
Strategy, Marketing
Simplify marketing campaigns with a clear project management process.
Ecommerce, Marketing
Learn everything you need to know to plan and execute meaningful promotions to help drive profitable growth for your business.
Digital Psychology and Behaviour
Learn how to minimize risks when adding psychological triggers to your site.
Digital Psychology and Behaviour
Learn a three-step method for expertly executed messaging.
Digital Psychology and Behaviour
Learn how to determine and present your prices.
Digital Psychology and Behaviour
Learn a four-step framework to building habits and high customer satisfaction around your product.
Digital Psychology and Behaviour
Dive into dual process theory, understand value propositions, and harness emotions for intuitive customer connections.
Technical Marketing
Be the marketer who can code and build your data sets, automation tasks or visualizations using Python.

R

Technical Marketing, Analytics
Introduction to R and the powerful tools it provides
Growth, Demand Creation and Brand, Brand, Strategy, Marketing
Make your brand radically stand out.
Research
Peep Laja's growth marketing workshop on research and testing.
Ecommerce, Marketing
This course will outline customer lifetime value strengths and shortcomings, as well as how to utilize customer segmenting to create more targeted retention marketing plans.

S

Strategy, Marketing
Drive repeatable results with sales and customer success enablement.
Growth, Demand Creation and Brand, Brand, Product Marketing, CRO
Growth, Demand Creation and Brand, Organic Content, Marketing
Learn the methods that are used to scale content marketing.
Growth, Demand Creation and Brand, Brand, Product Marketing, Research, Marketing
Learn how to build buyer personas and segments that drive winning go-to-market strategies.
Growth, Demand Capture, Paid media, Ecommerce, Marketing
Discover an efficient system for optimizing Amazon traffic and conversions in this course.
Ecommerce, Marketing
Understand the future of retail and why being omnichannel leads to both a healthier brand and happier consumers.
Growth, Demand Creation and Brand, Organic Content, Demand Capture, SEO, Marketing
Maximize traffic with an SEO-driven editorial calendar
Growth, Demand Capture, SEO, Marketing
Learn this proven link building system your stakeholders want to see.
Analytics
Understand complex GA4 implementation challenges and develop a toolkit for solutions.
Technical Marketing
Understand SQL basics for efficient database management. Learn to create, access & modify data seamlessly.
CRO
Master statistical hypothesis testing for optimized A/B tests, informed decision-making, and precise results interpretation.
CRO
Overview of the statistical concepts that every marketer and optimizer should know.
Growth, Demand Creation and Brand, Brand, Marketing
Master storytelling to stay relevant, foster relationships, and succeed in both business and life.
Research, CRO
How to run and triangulate qualitative and quantitative research methods to inform your experimentation efforts.

T

Technical Marketing
Gain an understanding of what Google Tag Manager is and how to utilize it efficiently.
Master data analysis techniques, research user journeys & challenges to create & execute technical content strategies.
Technical Marketing
Learn data extraction, basic programming languages, machine learning applications, data science and statistics for technical marketing.
Growth, Demand Capture, SEO, Technical Marketing, Marketing
Outrank your competition with Technical SEO
CRO
When to run what kind of tests.
Analytics
Unlock actionable insights by utilizing the Measurement Matrix to enhance your data implementation.
Growth, Demand Capture, Paid media, Ecommerce, Marketing
Maximize ROI on TikTok. Learn to start, optimize and scale TikTok ads.
Analytics, CRO
Analyzing transactional data to understand and optimize your customer's journey.

U

Ecommerce, Analytics
Simplify complexity by measuring profitability on a per-unit basis and understand better the health, success, and long-term sustainability of your business.
Growth, Demand Creation and Brand, Brand, Research, CRO
Make smarter decisions. Build better products. Get happier customers.
Growth, Demand Creation and Brand, Growth strategy, Strategy, Marketing
Create happier customers , increase sales and reduce churn with user-centric marketing

V

Growth, Demand Creation and Brand, Brand, Research, CRO
Learn how to become truly customer-centric.

W

Product Marketing, Marketing
Master frameworks that sync Product Marketing with Product Management for streamlined collaboration.

Y

Growth, Demand Capture, Paid media, Marketing
Build & scale profitable YouTube ad campaigns
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