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Brand marketing
Designed to help marketing professionals create and refine a strategic brand identity, this advanced certification program will give you deep marketing knowledge across key brand disciplines.
At the end of the Brand Marketing Minidegree, you’ll have the processes, tools, and transferrable techniques to level up your brand — no matter your industry or role.
Conversion optimization
Learn how to convert your traffic into customers, run more successful experiments, and get the skills to deliver consistent revenue gains on any website you work on.
optimization best practices | conversion research | testing strategies | CRO program management
Digital analytics
Learn in-depth skills for the Google suite of analytics tools to become a data-driven specialist who can set up any needed tracking and turn data into insights and money.
Google Analytics | Google Tag Manager | Google Data Studio | Excel | Analytics APIs
Digital marketing
Digital psychology & persuasion
Use proven psychological frameworks to improve your website, understand behavior, and influence purchase patterns.
neuromarketing | persuasion | applied behavioral psychology
Ecommerce marketing
The biggest ecommerce brands are growing not just because they ship on time but because they understand the strategy it takes to win in such a saturated market. The winners understand they need to invest in their brand, position to serve the underserved market segments, acquire customers for a lower cost than competitors and retain them longer.
This training program gives you the knowledge and tools to grow a highly successful ecommerce business.
Growth marketing
Learn to accelerate your business by running growth experiments, optimizing the channels that work best for you, and scaling your growth program.
data and analytics | growth channels | experimentation
Product marketing
The Product Marketing Minidegree is a training program that teaches you how to advance across all core product marketing disciplines. You will learn how to lead effective go-to-market (GTM) launches, bring teams together, and become a growth driver for your company. No matter the industry or size.
Technical content marketing
Become great at content marketing
Get advanced level skills to generate traffic, leads, and sales with your content.
This program is for people serious about building skills, and are ready to put in the effort it takes to complete a Minidegree.
- Identify the topics that you’re best positioned to cover.
- Create a coherent strategy that drives traffic and leads.
- Get max value from existing content and scale your program.
Technical marketing
This mini-degree will provide students a comprehensive look at the technical skills, tools, and disciplines that make up what digital marketing is today. The focus is on understanding technical marketing concepts on a superficial level and to provide students the ability to identify key learning paths they will want to pursue in further studies.