Join the top 1% of digital marketing.
We find the absolute best practitioners in the world, and get them to teach their craft.
Digital marketing courses taught by the best in business.
Conversion optimization
Learn how to convert your traffic into customers, run more successful experiments, and get the skills to deliver consistent revenue gains on any website you work on.
optimization best practices | conversion research | testing strategies | CRO program management
Total time approximation: 80h 53min
Customer acquisition
Learn how to get customers via paid and organic channels, profitably and at scale.
Digital Marketing | SEO | Paid Acquisition
Digital analytics
Learn in-depth skills for the Google suite of analytics tools to become a data-driven specialist who can set up any needed tracking and turn data into insights and money.
Google Analytics | Google Tag Manager | Google Data Studio | Excel | Analytics APIs
Digital psychology & persuasion
Use proven psychological frameworks to improve your website, understand behavior, and influence purchase patterns.
neuromarketing | persuasion | applied behavioral psychology
Growth marketing
Learn to accelerate your business by running growth experiments, optimizing the channels that work best for you, and scaling your growth program.
data and analytics | growth channels | experimentation
Technical content marketing
Become great at content marketing
Get advanced level skills to generate traffic, leads, and sales with your content.
This program is for people serious about building skills, and are ready to put in the effort it takes to complete a Minidegree.
- Identify the topics that you’re best positioned to cover.
- Create a coherent strategy that drives traffic and leads.
- Get max value from existing content and scale your program.
Technical marketing
This mini-degree will provide students a comprehensive look at the technical skills, tools, and disciplines that make up what digital marketing is today. The focus is on understanding technical marketing concepts on a superficial level and to provide students the ability to identify key learning paths they will want to pursue in further studies.