Conversion Elements

Boosting website conversions is not about tinkering with random elements. There are are largely 8 categories you need to pay attention to.

  • Buyer personas
  • Value proposition
  • Clarity
  • User confidence
  • Fears and doubts
  • Incentives and urgency
  • Engagement
  • Buying stages

You can pretty much take any website, compare it to key conversion elements in all 8 categories and come up with a huge list of ideas for improving conversions.

Let’s look at each one individually.

Next: Buyer personas