Boosting website conversions is not about tinkering with random elements. There are are largely 8 categories you need to pay attention to.
- Buyer personas
- Value proposition
- User confidence
- Fears and doubts
- Incentives and urgency
- Buying stages
You can pretty much take any website, compare it to key conversion elements in all 8 categories and come up with a huge list of ideas for improving conversions.
Let’s look at each one individually.