Your website design is more important for conversions than you think. You can implement every conversion-boosting tactic in the world, but if your web design looks like crap, it won’t do you much good.
The easier your website is to use, the more people use it. An essential part of “easy to use” is intuitiveness. Intuitive design means that when a user sees it, they know exactly what to do.
A study by Google had two key findings:
Moreover, “highly prototypical” sites—those with layouts commonly associated with sites of their category—that also had a simple website design were rated the most beautiful.
In other words, the study found that the simpler the design, the better.
A large part of landing page optimization is focusing your visitors’ attention on what matters.
There are many design theories on how exactly to do that. Most will include using what is known as a visual cue to direct attention towards a desired object.
I’m sure you’ve come across dozens, if not hundreds, of image carousels or sliders (also called “rotating offers”). You might even like them. But the truth is that they’re conversion killers.
For most sites, mobile traffic is a majority of total traffic, and smooth navigation for mobile users is critical.
Many sites use the hamburger navigation icon to display the menu. It’s become the default option.
But is the hamburger menu the best idea? Maybe not.
People make snap judgments. It takes only 1/10th of a second to form a first impression about a person. Websites are no different.
Over half of your site elements don’t affect conversion rate the way you think they do. How to find out which elements help and which hurt your conversion rate? The solution is existence testing.
![Does Your Website Pass The 5 Second Test? [Website Review]](https://cxl.com/wp-content/uploads/2014/03/5-second-review-320x160.jpeg)
Visitors can come from a variety of traffic sources: SEO, Social, Ppc, etc.
But if those visitors can’t tell what your site is about in the first 5 seconds, you don’t stand a snowball’s chance in hell of getting them to convert.
People judge books by the cover and other people by their looks.