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Value Proposition

Should I Lower My Prices To Compete?

Most people shop online to find lower prices, right?

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Is Emotion Necessary To Make More Sales?

Did you know advertising research has shown that the emotional response to ads impact consumer’s intent to buy by a factor of 3-to-1 for T.V. commercials and 2-to-1 for print?

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Give Your Advertising ROI a Serious Boost by Maintaining Scent (11 examples)

Want to know how to deal a serious blow to your landing page conversions? Have the landing page look different from the online advertisement the consumer just  viewed and have the landing page contain a different message/keywords.

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21 Landing Page Tips To Help You Stop Screwing Up Your Conversion Rates

So you have a landing page – or maybe 87 of them. Too bad you’re screwing them up.

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Free Mini-reviews (Part 2)

Here’s part 2 of my annual free mini-reviews.

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Are You Providing Answers to Magic Questions?

The best kind of visitor is the one looking to buy. She knows what she wants and has a credit card in her hand. Now it’s your job to seal the deal.

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What I Learned From Reviewing 45+ Websites (Are You Making The Same Mistakes?)

Recently I critiqued a number of websites (links at the bottom of the post) and made suggestions for improving their conversion rates. I noticed that the key problems were pretty much the same for most of them. It’s highly likely your website suffers from the exact same problems.

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Critique: Increasing Your Conversion Rate (part I)

I gave my readers a Christmas present: free public feedback for their site. I got a ton of submissions and I won’t be able to cover them in a single post, so there will be many. This is the first post in the series, covering the first 6 websites.

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What’s on my mind

Hi, I'm Peep Laja—founder of CXL. I'm a former champion of optimization and experimentation turned business builder.

I do a lot of thinking, reading, and writing around business, strategy, and optimization. I send a weekly newsletter with what's on my mind on this stuff.

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