Value Proposition - ConversionXL Archives - Page 3 of 3 Institute Revenue optimization services Copytesting Blog Search Start 7-day trial for $1 Subscriptions Minidegrees Live sprints Online courses Free courses Resources

Value Proposition

Give Your Advertising ROI a Serious Boost by Maintaining Scent (11 examples)

Want to know how to deal a serious blow to your landing page conversions? Have the landing page look different from the online advertisement the consumer just  viewed and have the landing page contain a different message/keywords.

Keep reading

21 Landing Page Tips To Help You Stop Screwing Up Your Conversion Rates

So you have a landing page – or maybe 87 of them. Too bad you’re screwing them up.

Keep reading

Free Mini-reviews (Part 2)

Here’s part 2 of my annual free mini-reviews.

Keep reading

Are You Providing Answers to Magic Questions?

The best kind of visitor is the one looking to buy. She knows what she wants and has a credit card in her hand. Now it’s your job to seal the deal.

Keep reading

What I Learned From Reviewing 45+ Websites (Are You Making The Same Mistakes?)

Recently I critiqued a number of websites (links at the bottom of the post) and made suggestions for improving their conversion rates. I noticed that the key problems were pretty much the same for most of them. It’s highly likely your website suffers from the exact same problems.

Keep reading

Critique: Increasing Your Conversion Rate (part I)

I gave my readers a Christmas present: free public feedback for their site. I got a ton of submissions and I won’t be able to cover them in a single post, so there will be many. This is the first post in the series, covering the first 6 websites.

Keep reading

What’s on my mind

Hi, I'm Peep Laja—founder of CXL. I'm a former champion of optimization and experimentation turned business builder.

I do a lot of thinking, reading, and writing around business, strategy, and optimization. I send a weekly newsletter with what's on my mind on this stuff.

Subscribe

Categories