Should I Lower My Prices To Compete?
Most people shop online to find lower prices, right?
Value Proposition
Is Emotion Necessary To Make More Sales?
Did you know advertising research has shown that the emotional response to ads impact consumer’s intent to buy by a factor of 3-to-1 for T.V. commercials and 2-to-1 for print?
Give Your Advertising ROI a Serious Boost by Maintaining Scent (11 examples)
Want to know how to deal a serious blow to your landing page conversions? Have the landing page look different from the online advertisement the consumer just viewed and have the landing page contain a different message/keywords.
21 Landing Page Tips To Help You Stop Screwing Up Your Conversion Rates
So you have a landing page – or maybe 87 of them. Too bad you’re screwing them up.
Free Mini-reviews (Part 2)
Here’s part 2 of my annual free mini-reviews.
Are You Providing Answers to Magic Questions?
The best kind of visitor is the one looking to buy. She knows what she wants and has a credit card in her hand. Now it’s your job to seal the deal.
What I Learned From Reviewing 45+ Websites (Are You Making The Same Mistakes?)
Recently I critiqued a number of websites (links at the bottom of the post) and made suggestions for improving their conversion rates. I noticed that the key problems were pretty much the same for most of them. It’s highly likely your website suffers from the exact same problems.
Critique: Increasing Your Conversion Rate (part I)
I gave my readers a Christmas present: free public feedback for their site. I got a ton of submissions and I won’t be able to cover them in a single post, so there will be many. This is the first post in the series, covering the first 6 websites.