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Value Proposition

Why Buy From You (and Not the Other Guys)? [Rant]

Everyone knows that their website doesn’t exist in a vacuum. However, a majority of websites still act like they do. And that’s costing them business.

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Everything You Need To Know About Designing Valuable Customer Surveys

Conversions are mostly about being relevant to your customers. If what you offer and the way you present it is relevant to your visitors they will convert to buying customers.

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Why Your Customers Buy More When Value Outweighs Cost

“At MECLABS we’ve spent years asking and trying to answer a simple question: ‘Why do people say yes?’

When given a whole series of options, how do you get people to say ‘yes’ to your option over another?” explained Flint McGlaughlin, Managing Director and CEO of MECLABS.

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Website Reviews: How to Get More Blog Subscribers

List building is a top priority for a blog. In this review we look at 2 different blogs, and see how good of a job they’re doing at capturing emails.

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Does Your Value Proposition Effectively Communicate How You're Different?

Your product is so similar to 2 or 3 major competitors in the market that you wonder why people even chose you in the first place. What’s your differentiation strategy?

Maybe it’s because you’re priced competitively. Maybe it’s because you’ve got better testimonials & referrals from your existing customers. Maybe your UX is a better fit for your customers?

Who knows?

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Does Your Website Pass The 5 Second Test? [Website Review]

Visitors can come from a variety of traffic sources: SEO, Social, Ppc, etc.

But if those visitors can’t tell what your site is about in the first 5 seconds, you don’t stand a snowball’s chance in hell of getting them to convert.

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Does Your Website Get People To Take Action?  - Website Reviews

In today’s review I’m assessing whether websites in question could do anything to better get people to take action.

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Is Your Lead Magnet Something People Actually Want? [Website Review]

Today I’m reviewing lead magnets.

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Is Your Value Proposition Clear & Compelling? [Website Reviews]

Today I’m reviewing value propositions of several websites.

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How to Improve Your Home Page [Website Review]

In this post I’m reviewing 5 websites, analyzing their home pages – and mostly their above the fold area.

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What’s on my mind

Hi, I'm Peep Laja—founder of CXL. I'm a former champion of optimization and experimentation turned business builder.

I do a lot of thinking, reading, and writing around business, strategy, and optimization. I send a weekly newsletter with what's on my mind on this stuff.

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