Are you sold on the idea that it’s beneficial to understand your customer personas?
Hope so. If not, it’s guesswork. When you know who your customers are, where they are, what they love, and what they hate, you can market to them much more effectively.
User experience is a nebulous term. What defines a “good” UX from a “bad” UX, and what do the gradations look like between the two poles?
![UX Benchmarking: What Good Is It for Conversion Optimization? [Original Research]](https://cxl.com/wp-content/uploads/2016/11/Screen-Shot-2016-11-16-at-10.39.16-AM-320x160.png)
Competitive analysis is an important element of business strategy.
Knowing where you stand in relation to competitors helps define product positioning, channel acquisition, messaging, and more.
But what good is it looking at your competitors specifically in regards to testing and optimization?
![We Quantified the UX of 5 Bike Websites. Here's What We Learned. [Original Research]](https://cxl.com/wp-content/uploads/2016/11/photo-1470299067034-07c696e9ef07-1-320x160.jpg)
Your design team likely thinks your website is number one compared to your competitors, but a quantified UX benchmark might tell you differently.
We all have our opinions on what good design looks like, but quantifying that and comparing it to competitors, really shows where you stand. Once you know that, you can take action based upon the insights.
This article outlines a UX benchmark study we conducted in partnership with Jeff Sauro and his team over at MeasuringU. We studied five road bike websites. We learned a lot in doing so, and you’ll certainly find some instant takeaways from our insights.
Ever scroll through a website and get irrationally angry? Maybe it was the slow loading time, the poor design, the frustrating lack of clarity – no matter the case, I’m sure you can relate.
Though you might not like to hear it, a substantial amount of your customers are going through the same thing on your site right now. This is inevitable. The real money comes from finding these common frustrations and fixing them.
But how?