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Usability

8 Effective Ways to Measure UX

Ever wonder why your site has a lot of visitors but not enough transactions, purchases, or inquiries? In this post, we look at marketing and UX metrics from a slightly different angle.

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5 Principles of Persuasive Web Design

Cialdini breaks down influence into six persuasion principles. What’s the best way to persuade somebody when talking to them? You have to be confident, talk fast, and swear a little, among other things.

But what about persuading somebody without words—possible?

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Icon Testing

Symbolism is a tricky thing. Different symbols mean different things to different people based on different backgrounds and past experiences. That’s why icons can easily flop, if they’re not properly tested. After all…

If the user can’t use it, it doesn’t work. [Tweet It!]

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Designing Your Website Flow To Meet Your Conversion Needs

The four different media tools for communicating with your customer on the web are text, graphics, moving images, and sound. That’s it.

Those are the only tools you have to explain concepts, convey emotions, and create a satisfying user experience.

Take a step back, and you’ll see that what “converts best” is really just how these elements are designed and combined to get a user into a “flow” state, where each click comes more naturally than the next.

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21 Landing Page Tips To Help You Stop Screwing Up Your Conversion Rates

So you have a landing page – or maybe 87 of them. Too bad you’re screwing them up.

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Website Usability Testing: A Must for Boosting Conversions

Usability testing is the black horse of boosting conversions. If your site is difficult to use or hard to understand (means it has usability problems), it will result in poor conversions.

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What’s on my mind

Hi, I'm Peep Laja—founder of CXL. I'm a former champion of optimization and experimentation turned business builder.

I do a lot of thinking, reading, and writing around business, strategy, and optimization. I send a weekly newsletter with what's on my mind on this stuff.

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