JavaScript vs. Python: Which Should Marketers Learn?
Like many marketers, you may fantasize about the amazing things you could do if you learned to code. But before you get there, you need to decide which language to learn.
training
The State of Marketing Training in 2019 [Original Research]
U.S. companies spend billions on training each year. What about marketing departments? How much do they spend? What are they getting out of it? And what are they struggling to solve?
The Best Programming Languages for Digital Marketers
In the world of data-driven marketing, more and more tasks require a bit of coding.
Making Marketing Training Work: Closing Skills Gaps, Proving Value
Does investing in employees’ marketing skills pay off? Or is it just a waste?
9 Skills Marketers Need in the Age of AI
The robots are taking over. They’re going to be better than us, and then steal our jobs, and eventually turn on us and conquer the world. That’s the kind of hyperbolic language you’re probably hearing everywhere today. But some of it is true.
Will the skills you’re learning today be obsolete by tomorrow? Is there a point to learning new things if artificial intelligence (AI) is going to do it better? Is marketing going to become completely automated, and no longer require the human touch?
Best Business Books of 2011 (IMHO)
I read more than most people, on average 2-3 business books per month. That adds up to a lot of books over the years.
I am very picky. Before deciding to read a book, I do a ton of research, review reading and other due diligence. I don’t read cheesy business motivational books. My last years favorite was Rework (if you haven’t read it yet, do it).