ChatGPT is able to answer lots of difficult questions. It’s (mostly) available 24/7. It’s disruptive and could potentially become your best employee.
This raises some other difficult questions. Will the skills you’re learning today be obsolete by tomorrow if AI can do it better? Are chatbots going to steal marketers, writers, and developers’ jobs?
Like many marketers, you may fantasize about the amazing things you could do if you learned to code. But before you get there, you need to decide which language to learn.
U.S. companies spend billions on training each year. What about marketing departments? How much do they spend? What are they getting out of it? And what are they struggling to solve?
In the world of data-driven marketing, more and more tasks require a bit of coding.
Does investing in employees’ marketing skills pay off? Or is it just a waste?
I read more than most people, on average 2-3 business books per month. That adds up to a lot of books over the years.
I am very picky. Before deciding to read a book, I do a ton of research, review reading and other due diligence. I don’t read cheesy business motivational books. My last years favorite was Rework (if you haven’t read it yet, do it).