training - ConversionXL Archives Institute Revenue optimization services Copytesting Blog Search Start 7-day trial for $1 Subscriptions Minidegrees Live sprints Online courses Free courses Resources

training

javascript vs python logos

Like many marketers, you may fantasize about the amazing things you could do if you learned to code. But before you get there, you need to decide which language to learn.

Keep reading

corporate training session

U.S. companies spend billions on training each year. What about marketing departments? How much do they spend? What are they getting out of it? And what are they struggling to solve?

Keep reading

code screenshot

In the world of data-driven marketing, more and more tasks require a bit of coding. 

Keep reading

marketer training on computer

Does investing in employees’ marketing skills pay off? Or is it just a waste?

Keep reading

9 Skills Marketers Need in the Age of AI

The robots are taking over. They’re going to be better than us, and then steal our jobs, and eventually turn on us and conquer the world. That’s the kind of hyperbolic language you’re probably hearing everywhere today. But some of it is true.

Will the skills you’re learning today be obsolete by tomorrow? Is there a point to learning new things if artificial intelligence (AI) is going to do it better? Is marketing going to become completely automated, and no longer require the human touch?

Keep reading

Best Business Books of 2011 (IMHO)

I read more than most people, on average 2-3 business books per month. That adds up to a lot of books over the years.

I am very picky. Before deciding to read a book, I do a ton of research, review reading and other due diligence. I don’t read cheesy business motivational books. My last years favorite was Rework (if you haven’t read it yet, do it).

Keep reading

What’s on my mind

Hi, I'm Peep Laja—founder of CXL. I'm a former champion of optimization and experimentation turned business builder.

I do a lot of thinking, reading, and writing around business, strategy, and optimization. I send a weekly newsletter with what's on my mind on this stuff.

Subscribe

Categories