Server response time is often overlooked when it comes to improving page speed.
It can, however, have a dramatic impact on your organic traffic. Users like fast sites, so Google likes fast sites.
The SEO game is changing. Long gone are the days when all it took to rank on Page 1 was a good keyword choice and a few backlinks.
Google’s search results are becoming so much more than 10 blue links, in part because those links are now richer and more interactive—and sending fewer clicks to sites.
A new concept is replacing the traditional SEO approach. Instead of monitoring and improving organic rankings alone, you need to embrace a more integrated strategy: on-SERP SEO.