Measuring User Satisfaction: 8 Ways to Improve Experience
A good user experience equals more money. But how do we measure user experience? How do we know if it’s getting better or worse?
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6 Logical Fallacies That Can Ruin Your Growth
When you first start doing conversion optimization, you think that the biggest hurdles are technical things: running an a/b test the right way, collecting data correctly, QA’ing tests.
These things are all important, of course. But the solutions are fairly straightforward, and when you reach a certain level of experience and skill, they tend to be a given.
No, the biggest obstacle to a testing program – even a mature program – tends to be human error and cognitive bias.
Valence and Arousal: How To Kindle an Emotional Fire
As much as we’d like to think that we’re rational, the reality is, we make many of our decisions emotionally.
Clicks, shares, purchases, comments, engagement are all subject to emotional decision making.
So how can you use this fact to your advantage?
10 Useful Findings About How People View Websites
Eyetracking and other user research have studied how people look at websites. Here are 10 useful findings you can use.
How to Build Trust with Ecommerce Buyers This Holiday Season
Consumer shopping behaviors have changed dramatically since the onset of the coronavirus pandemic, with ecommerce retailers seeing unprecedented growth in traffic and sales.
While retail stores are slowly beginning to reopen, many consumers have made online shopping their new default. Some 71% of U.S. adults plan to do more than half of their holiday shopping digitally this year.
10 Things that 3 Customer-Centric Brands Get Right
Like any popular business term, “customer centricity” is often abused by businesses that shoehorn it into their core values. Unsurprisingly, this doesn’t cut it. It’s actually better not to claim customer centricity if you can’t get people across your business to really care about your customers.
18 Cognitive Biases You Can Use for Conversion Optimization
Persuading completely rational people to make a rational decision or take a rational action would be easy. Unfortunately, you’re stuck dealing with irrational thinking, fueled by cognitive biases and emotions.
So, how do you persuade effectively when people are so heavily influenced by subjective (and contextual) factors?
Online Manipulation: All The Ways You’re Currently Being Deceived
There’s a fine line between online persuasion and manipulation.
Password UX: the Real Problem (and How to Fix It)
Have you ever forgotten a password for a site? What about a security question?
Have you ever spent a ridiculous amount of time trying to think of a password you can remember, but also complies with a list of arbitrary requirements (e.g., seven uppercase letters, four special characters, etc.)?
When these UX problems pop up, they cause friction.
Friction that prevents new SaaS customers from signing up, friction that prevents loyal eCommerce customers from creating an account for next time, friction that prevents current customers from accessing their accounts.
First Impressions Matter: Why Great Visual Design Is Essential
People make snap judgments. It takes only 1/10th of a second to form a first impression about a person. Websites are no different.