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top-data-driven-influencer-marketing

How to Deal with Outliers in Your Data

One thing many people forget when dealing with data: outliers.

Even in a controlled online A/B test, your data set may be skewed by extremities. How do you deal with them? Do you trim them out, or is there another way?

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Purchase Decisions: 9 Things to Know About Influencing Customers

If you want to get people to buy your stuff, you need to understand how consumers make purchasing decisions.

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