Google Optimize Beginner’s Guide

Chances are, you’ve heard of Google Optimize by now. It’s Google’s solution for A/B testing and personalization. It launched in beta in 2016 and left optimizers around the world waiting in line to try it out.
Since it left beta in March 2017, anyone can give it a try without the wait. But what can you expect? How do you configure it properly? How do you run your first experiment?