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social media

Where Does Pinterest Fit in Your Marketing Mix?

When thinking about organic or paid traffic, Google and Facebook often come to mind. Pinterest, for most, does not.

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9 B2B Instagram Marketing Strategies (w/ Examples)

Some 73% of Millennial workers are involved in B2B purchase decisions, and 85% of that group uses social media to research products and services for their companies.

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Twitter Conversions: 7 Steps to Generate More Clicks

Twitter is always a highly recommended social media channel to promote your brand online. But it’s not easy to build a following. It’s even harder to persuade followers to click through to your site—and convert.

Indeed, historically, Twitter traffic has had one of the lowest conversion rates compared to other social media giants. Yet Twitter can be a reliable source of both clicks and conversions.

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facebook on mobile phone

Social media isn’t a perfect source of market research: It’s not a representative sample and, for small businesses, it’s simply too small of a sample.

But for large organizations, it’s still a critical one. Why? Because it includes your most passionate fans.

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Viral Conversions

Right now there is almost certainly an enterprise exec in a boardroom somewhere saying, “We need it to go viral.” Kittens and memes and babies kissing puppies… viral.

When most people think about going viral, they think about raising a lot of awareness for their product or company. But what about money in the bank, what does going viral mean for your bottom line?

So, the statement becomes: We need to go viral in a way that makes us actual money. Not surprisingly, that usually looks a little different than kittens and memes and babies kissing puppies.

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Finally, A Social Media Marketing Strategy That Puts You Right In The Middle Of Your Target Market

Most conversation about social media strategy sucks.

Write compelling headlines, use interesting photos, follow “influencers” Pfffft…. what a crock of shit.

I’m going to blow the doors wide open on why most social media marketing strategies are garbage & why even the halfway decent ones still aren’t nearly as effective as they could be.

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How to Use Social Media To Drive Sales

According to a report by Nielsen on social media, Americans spend three times more time on social media than reading their email.

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What’s on my mind

Hi, I'm Peep Laja—founder of CXL. I'm a former champion of optimization and experimentation turned business builder.

I do a lot of thinking, reading, and writing around business, strategy, and optimization. I send a weekly newsletter with what's on my mind on this stuff.

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