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How to Make Your Google Search Snippets More Clickable

An alarming digital marketing trend should scare all online publishers: Organic traffic from Google is vanishing:

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diverging path

What answer is a searcher looking for? For sustainable, valuable search traffic, you’d better provide it.

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woman mobile shopping

If you rely on search engine traffic, conversion optimization starts before visitors get to your site. Why? Sitelinks.

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Marketing with no budget: 6 things that work

Marketing with no budget – a familiar story for most small businesses and startups. When there’s no money, there’s usually time. Time is unfortunately also limited, so the question is –  how to convert that time into money most effectively (get the biggest bang for the hour)?

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What’s on my mind

Hi, I'm Peep Laja—founder of CXL. I'm a former champion of optimization and experimentation turned business builder.

I do a lot of thinking, reading, and writing around business, strategy, and optimization. I send a weekly newsletter with what's on my mind on this stuff.

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