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retention

How Not to Minimize Cancellations [Rant]

If you run a subscription business, cancellations are part of the package. You need to focus on retention to win, but cancellations / churn happen no matter what.

You should minimize cancellations by improving your service and/or getting the right kind of people in the door. Not by making it harder to cancel.

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After the Purchase: Optimizing Customer Retention Through Gamification

TechValidate’s research found that “30% of companies using gamification improved registration conversion rates by upwards of 50%.” But how can we use it to retain more customers?

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