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product pages

What Nike.com (and Others) Can Teach You About Building Persuasive Product Pages

With product pages, it’s often way too easy to lose sight that the goal is to actually persuade people, and instead, at least from what I can tell on 99% of the eCommerce sites I see, the pages are treated with a very clinical approach.

“Here’s the product sir, I sure do hope you buy it.”

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