post test analytics - ConversionXL Archives Institute Revenue optimization services Copytesting Blog Search Start 7-day trial for $1 Subscriptions Minidegrees Live sprints Online courses Free courses Resources

post test analytics

How to Segment A/B Test Results to Find Gold

You run an A/B test, and it’s a winner. Or maybe it’s flat (no difference in performance between variations). Does it mean that the treatments that you tested didn’t resonate with anyone? Probably not.

If you target all visitors with the A/B test, it merely reports overall results – and ignores what happens in a portion of your traffic, in segments.

Keep reading

Apply for the Culture of Experimentation Sprint

Chad Sanderson has led experimentation at Oracle, Subway, Sephora, Microsoft and Convoy. Join Chad’s 6-week live interactive training program to develop a culture of experimentation at your company.

Apply now

We’re running live CXL Sprint programs in two other disciplines:

Sign up here to stay updated with upcoming program and enrollment info.

Categories