According to a study of 3,000 mobile searchers by Google & IPOS, nearly half indicated that they are more likely to convert elsewhere if they can’t call a business directly from the search result. That’s kind of a big deal.
While running A/B tests on all your traffic at once is often tempting, it’s best to target mobile and desktop audiences separately.
The number of people browsing and shopping on mobile devices continues to grow. During the past 10 years, smartphone and tablet browsing has increased to more than 50% of all web traffic.
The m-commerce share of total e-commerce spending continues to grow at a steady pace. In the US, as many as 71% of total digital minutes are spent on a smartphone or tablet. In Indonesia, 91%.
All of which confirms that launching dedicated mobile lead generation campaigns is no longer an option but a necessity.
This post will discuss how one online retailer used mobile popups to start targeting and converting their smartphone visitors, what strategies they’ve used and which ones delivered the strongest results.