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Landing pages

5 A/B Tests You Should Be Running on Your Landing Page Opt-In Forms

In an iconic scene from Glengarry Glen Ross (1992), Alec Baldwin lectures a group of salesmen about the correct way of doing business.

In his motivational (read: foul-mouthed) speech, he highlights a very important strategy that still rings true today—especially in the world of conversion rate optimization:

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The Landing Page Optimization Guide You Wish You've Always Had

What follows is a list of resources that can be applied specifically to landing page optimization.

We’ve organized everything to best simulate a visitor’s experience on a landing page from first click to final conversion.

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12 Unconventional Landing Page Strategies to Increase Conversions

We talk a lot about creating high converting landing pages, getting traffic that converts, and making the most out of your conversion points.

But what we don’t talk about often are outside-the-box landing page strategies you can use to increase conversions right away.

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How to Build a High-Converting Landing Page: Rules, Structure, & Design

A landing page is the first page that visitors see after clicking on your banner ad, PPC ad, or promotional email. It can be a specific page on your website or a separate page created exclusively for search engines.

Landing pages direct visitors to take a specific action, such as making a purchase, completing a registration, or subscribing to your email list.

Your landing page often determines the success of your ad campaign. A good landing page equals good ROI. A crappy landing page (needlessly) wastes money.

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airplane landing

Two percent is the average conversion rate for ecommerce sites. While every site is different—and you’ll benefit far more by focusing on your conversion rate—that’s where most sites are today.

But what if a 2% conversion rate isn’t enough to stay profitable?

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How to Design a Kickass Long-Form Sales Page

You know those sales pages that are really, really long? They’re great, but they mostly suck. I mean, the way they’re usually implemented sucks.

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What You've Forgotten About Landing Page Optimization

When creating landing pages, marketers tend to focus all their efforts on optimizing page elements — making sure the headline engages the visitor, testimonials speak to your unique value proposition, the offer is in the right media type, the lead capture form is correctly formatted, and the CTA button jumps off the page.

That’s all marketers need to generate high quality leads, right?

Then why is it that professional landing pages — getting decent traffic numbers — don’t produce conversions a lot of the time?

It’s because marketers forget about the visitor in the conversion equation.

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Should You Use Navigation on Landing Pages? A Data-Driven Consideration

Navigation gives a user control, which is generally a good thing – but what about on a landing page, where the motto is “one page, one goal?”

While there’s not a one-size-fits-all answer (there never is in optimization), we do have some good data by which we can make a decision.

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What's The One Thing That Creates High User Engagement?

There’s one thing that influences user engagement on your website more than anything else.

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Designing Landing Pages When Your Product Is Not Unique

If you’re selling in a competitive market, you must live & die by the little things that make you uniquely different from your competition.

  • Do you have superior customer service?
  • Have you targeted a very specific segment of the market with a common complaint?
  • Are you approaching the problem in a way your competitors won’t?

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Enroll in the Predictive Analytics: Live Workshop

Introducing our new two-day live interactive training program.

In this program, you will learn the art and science behind no-code predictive analytics. If you want to learn how to apply prediction to your business using supervised machine learning, this live workshop is for you.

Enroll Today

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