Why the 4 Buyer Modalities Are Totally Meaningless
As optimizers and business owners, you’re striving to better understand your audience. Who visits your site? What are they looking for? What will make them convert to paying customers?
To help answer these questions, buyer modalities were created to help categorize visitors and their purchase behavior. The only problem?
Buyer modalities are meaningless and personality models as a whole are extremely difficult to apply to online marketing and optimization.