CX Optimization Agency Message Testing Blog Search Start 7-day trial for $1 Upskilling Teams Community Resources

google analytics

Google Analytics Health Check

Peter Drucker famously said, “What gets measured gets managed.” But what if your data is wrong? What if you’re not measuring correctly or completely? What if there’s a whole pile of things you think you’re measuring when really…you’re not?

A lot of the people relying on Google Analytics are relying on bad data. No, not because Google Analytics is awful. Because their configurations are broken. That’s why you need to conduct a Google Analytics audit.

Keep reading

Google Analytics Custom Reports

Statistics are like bikinis. What they reveal is suggestive, but what they conceal is vital,” said Aaron Levenstein, a former professor of business administration at Baruch College. [Tweet it!]

The same is true of your data in Google Analytics. Most of what you spend your time looking at (and re-looking at) is merely suggestive.

Keep reading

10 Google Analytics Reports That Tell You Where Your Site is Leaking Money

Your website is leaking money. Everybody’s is.

The first step toward plugging the leaks is identifying where the leaks are. Which funnel steps, which layers of your site, which specific pages are leaking money? Google Analytics can provide answers.

Keep reading

Micro funnels: What They Are and How to Use Them

Lead generation is vital for any business. Once you’re generating some leads, the next logical step is to improve the conversion rate.

Depending on your niche, there are different tactics and methods for improving conversions. One you may not have heard of is creating and optimizing micro funnels.

Keep reading

google analytics intelligence search bar.

Google Analytics Intelligence has an alluring promise—that you can skip the manual digging and get quick answers. But will you actually get the data you want?

Keep reading

Google Analytics 101: How to Set Up Google Analytics

After reading some subscriber feedback, we noticed that many CXL readers didn’t have a solid foundation regarding a proper Google Analytics setup.

That’s a problem. If Google Analytics isn’t configured properly, how do you expect to gather any insight?

Keep reading

stitch

With a single click, a user can destroy Google Analytics data: Moving from an AMP page to the main site or the main site to a payment processor can turn one visit into multiple sessions, mucking up source data along the way.

Keep reading

google analytics 360 logo

For many, Google Analytics 360 is a black box. Marketing and sales collateral from Google is spartan, and common refrains about key features—like unsampled data—seem unworthy of a six-figure bill for most sites.

Keep reading

funnels google analytics

Analyzing the customer journey is pivotal to conversion optimization. But how do you track user journeys in a way that is digestible, visual, and useful?

With funnels, of course! Funnel tracking in Google Analytics is one of the best ways to identify—in detail—where you’re going wrong.

Keep reading

11 Analytics Experts Share Their Favorite New Features of GA and GTM

Google Analytics and Google Tag Manager are tools that most marketers use on a daily basis. New stuff is added to both of them all the time.

What’s something new and useful that was added in 2017 the top experts love?

Keep reading

What’s on my mind

Hi, I'm Peep Laja—founder of CXL. I'm a former champion of optimization and experimentation turned business builder.

I do a lot of thinking, reading, and writing around business, strategy, and optimization. I send a weekly newsletter with what's on my mind on this stuff.

Subscribe

Categories