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forms

smartphone tap

Done right, optimized mobile forms can deliver more than an increased conversion rate: They can become a competitive advantage—a reason users choose to fill out a form on your site.

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accessible forms

Inaccessible sites lose sales.

Let’s look at the numbers:

I’ll show you five reasons you should care about accessibility and seven ways that an accessible form design will increase your conversion rate.

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What’s on my mind

Hi, I'm Peep Laja—founder of CXL. I'm a former champion of optimization and experimentation turned business builder.

I do a lot of thinking, reading, and writing around business, strategy, and optimization. I send a weekly newsletter with what's on my mind on this stuff.

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