It’s a well known that most people do not buy from you on their first visit. In fact, a study from Episerver showed that “92% of consumers visit a brand’s website for the first time to do something other than make a purchase.”
While there are many factors that go into getting consumers ultimately purchase, popups can be quite effective at getting your visitors to buy but are quite controversial.
There are few things worse as a marketer than putting a ton of time and effort into your email campaigns only to see them perform poorly.
While the usual suspects of content, design, and campaign strategy make a difference, none of that matters unless your email actually makes it to your subscriber’s inbox.
Email marketing is one of the fastest ways to drive sales of any online channel. Think about it… What other channel lets you launch something and drive sales immediately?
But the biggest challenge most businesses face is they don’t have an email database (which I’ll interchangeably refer to as a ‘list’) big enough to see the benefits of email.
As an ecommerce site, you likely send emails regularly. Black Friday emails, Valentine’s Day emails, BOGO emails, confirmation emails, thank you emails, reminder emails…the list is endless.
Are you getting real results or simply opens and clicks? Are you promoting the right products to the right people at the right time?
An email drip campaign is a series of messages that are sent, or “dripped,” in a predefined order at a predefined interval.
A confirmation email is an email sent to a customer after an online purchase or signup.
These standard, expected emails are often as delightful as your typical in-store receipt (read: not at all delightful).
Because confirmation emails are triggered by the user’s actions, your customers are expecting something—which means they open, notice, and engage with confirmation emails more than they might with other email types.
“Email marketing is dead.” That’s what a digital marketer told me while trying to sell me his messenger bot software.
But email isn’t going anywhere. Customers who buy through email spend 138% more than those who don’t sign up for email offers. And email marketing has an ROI of 28.5% compared to 7% for direct mail.
You already know by now that high email open rates are useless if click-through rates (CTRs) are low. You need people to click the links in your email to end up on your website. Click-through rates are a much better indicator of email engagement and success than only open rates for that reason.
But the average email CTR is 4.19% — across all industries.
Which means around 4 recipients click your links for every 100 opened emails.
There’s no such thing as a perfect email subject line. No one can give you a formula that will work every time.
However, you can follow these principles, which will guide you closer to writing email subject lines that are perfect for your audience.
A common mistake ecommerce store owners make is accepting the sale as the end-goal. It is easy for brands to think in such a transactional way; looking beyond each purchase can prove challenging.
A 2014 survey by Econsultancy revealed, “Just 42% of companies are able to measure customer lifetime value.” Though the remaining 58% understand the importance of customer loyalty and retention, they may find it difficult to execute and analyze customer happiness and conversion campaigns.
For a business to thrive, it must provide customers with long-term value that translates into repeat purchases and, thus, increases the customer’s lifetime value to the company.