The Advanced Guide to Qualitative Research
You spend most days analyzing and interpreting numbers, right? You’re constantly sifting through Google Analytics dashboards, form analytics reports, Mixpanel data – the list is endless.
When you spend so much time focusing on the numbers, it’s easy to forget about the people generating those numbers.
That’s where qualitative research comes into play. Qualitative research sample size requirements are also significantly less than quant research, making it doable for most companies.
