The Advanced Guide to Qualitative Research

You spend most days analyzing and interpreting numbers, right? You’re constantly sifting through Google Analytics dashboards, Formisimo reports, Mixpanel data – the list is endless.
When you spend so much time focusing on the numbers, it’s easy to forget about the people generating those numbers. [Tweet It!]
That’s where qualitative conversion research comes into play. At least, that’s where it should come into play.