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16 Ecommerce A/B Test Ideas Backed by UX Research

Nothing works all the time on all sites. That’s why we test in the first place; to let the data tell us what is actually working.

That said, we have done quite a bit of user experience on ecommerce sites and have seen some trends in terms of what generates positive experiences from a customer perspective.

This post will outline 16 A/B test ideas based on that data.

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UX Benchmarking: What Good Is It for Conversion Optimization? [Original Research]

Competitive analysis is an important element of business strategy.

Knowing where you stand in relation to competitors helps define product positioning, channel acquisition, messaging, and more.

But what good is it looking at your competitors specifically in regards to testing and optimization?

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We Quantified the UX of 5 Bike Websites. Here's What We Learned. [Original Research]

Your design team likely thinks your website is number one compared to your competitors, but a quantified UX benchmark might tell you differently.

We all have our opinions on what good design looks like, but quantifying that and comparing it to competitors, really shows where you stand. Once you know that, you can take action based upon the insights.

This article outlines a UX benchmark study we conducted in partnership with Jeff Sauro and his team over at MeasuringU. We studied five road bike websites. We learned a lot in doing so, and you’ll certainly find some instant takeaways from our insights.

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The 2016 State of Conversion Optimization Report

In this 2016 State of Conversion Optimization Report, we gave a 48 question survey to 722 people who work in the optimization space.

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F-Patterns No More: How People View Google & Bing Search Results

How do people view search results? The answer to this questions brings great insight to those trying to make money on search marketing, whether SEO or PPC. We conducted a new eye tracking study to find out. 

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What’s on my mind

Hi, I'm Peep Laja—founder of CXL. I'm a former champion of optimization and experimentation turned business builder.

I do a lot of thinking, reading, and writing around business, strategy, and optimization. I send a weekly newsletter with what's on my mind on this stuff.

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