![UX Benchmarking: What Good Is It for Conversion Optimization? [Original Research]](https://cxl.com/wp-content/uploads/2016/11/Screen-Shot-2016-11-16-at-10.39.16-AM-320x160.png)
Competitive analysis is an important element of business strategy.
Knowing where you stand in relation to competitors helps define product positioning, channel acquisition, messaging, and more.
But what good is it looking at your competitors specifically in regards to testing and optimization?
![We Quantified the UX of 5 Bike Websites. Here's What We Learned. [Original Research]](https://cxl.com/wp-content/uploads/2016/11/photo-1470299067034-07c696e9ef07-1-320x160.jpg)
Your design team likely thinks your website is number one compared to your competitors, but a quantified UX benchmark might tell you differently.
We all have our opinions on what good design looks like, but quantifying that and comparing it to competitors, really shows where you stand. Once you know that, you can take action based upon the insights.
This article outlines a UX benchmark study we conducted in partnership with Jeff Sauro and his team over at MeasuringU. We studied five road bike websites. We learned a lot in doing so, and you’ll certainly find some instant takeaways from our insights.
In this 2016 State of Conversion Optimization Report, we gave a 48 question survey to 722 people who work in the optimization space.
How do people view search results? The answer to this questions brings great insight to those trying to make money on search marketing, whether SEO or PPC. We conducted a new eye tracking study to find out.