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competitor research

People Comparison Shop, Stupid

If you think people might buy your products or services without checking out the competition first, think again.

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How to Do a Competitive Analysis: A Step-by-Step Guide

“Never interrupt your enemy when he is making a mistake.” —Napoleon Bonaparte

When your competitors make mistakes, it makes winning so much easier. But what if it’s you who is making a mistake, while your competitors are off to the races? You won’t know until you figure out what your competitors are up to.

Knowing what the competitors are doing—how they’re thinking about the market, which tactics they’re using, how they’re crafting messages and design—can make all the difference in the battle for customers.

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Comparison Shopping

The grass is always greener on the other side of the fence, right?

That’s the mentality of comparison shoppers. If they look hard and long enough, they will find a better value. If they don’t look around, they’ll miss out on greener grasses.

Today, the term “comparison shopper” describes the majority of consumers, especially those online. If you’re running an eCommerce or SaaS company, you absolutely must be optimizing for comparison shoppers.

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How to Spy on Your Competitors to Increase Conversions

There are hundreds of ways to increase the conversion rate of a website: A/B testing, customer surveys, and usability studies are all hugely important techniques. But what about spying?

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Introducing our new Technical Marketing Minidegree

This minidegree is designed by Google Development Expert, Simo Ahava, and will help you gain the technical skills needed to use data to identify your target audience, discover the content they need, and learn how to produce it at journalistic standards—while proving the ROI for all of it.

Launching Thursday, November 19th.

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