Competitive Analysis

How to Do a Competitive Analysis: A Step-by-Step Guide

“Never interrupt your enemy when he is making a mistake.” —Napoleon Bonaparte

When your competitors make mistakes, it makes winning so much easier. But what if it’s you who is making a mistake, while your competitors are off to the races? You won’t know until you figure out what your competitors are up to.

Knowing what the competitors are doing—how they’re thinking about the market, which tactics they’re using, how they’re crafting messages and design—can make all the difference in the battle for customers.

Keep reading »
Everything You Need To Know About Designing Valuable Customer Surveys

Conversions are mostly about being relevant to your customers. If what you offer and the way you present it is relevant to your visitors they will convert to buying customers.

Then again if you don’t understand who your customer is or worse it’s “everybody” then you have very little change of being successful at it.

Keep reading »

How To Write "Compelling" Copy When You Don't Have An Audience.

Wondering how to write “compelling” copy? Consider this.

According to a 2012 psychological study conducted in France by psychologist Remi Radel, humans can perceive the meaning of words in as little as 1/300th of a second.

Keep reading »

Should I Lower My Prices To Compete?

Most people shop online to find lower prices, right? Keep reading »

How to Spy on Your Competitors to Increase Conversions

There are hundreds of ways to increase the conversion rate of a website: A/B testing, customer surveys, and usability studies are all hugely important techniques. But what about spying?

Keep reading »