As a business, your email list is one of the most valuable assets you have. The bigger your list and more engaged your subscribers, the more money you can make.
The call to action is a core component of marketing, sales, and any persuasion-based effort.
When it comes to calls to action, there’s a lot of theoretical content about how to tweak copy, color, size, and other elements, but, sometimes, it’s easiest to learn through examples.
Should you say ‘read more’ or ‘product information’ in your product category view? Which is better – ‘add to cart’ or ‘buy now’?