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How to Get Attention in a World that Suffers from Attention-Deficit Disorder

The world is suffering from a chronic case of attention-deficit disorder. Everybody is screaming for attention, but very few get it.

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Copywriting based on the science of persuasion

If you’re ever going to sell anything online, copywriting is a much needed skill. The conventional copywriting wisdom says that you should more or less try stick to the following formula:

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