Account-Based Marketing Software & Tools
Choosing the right account-based marketing software can be a messy process.
b2b
How to Write Better B2B Case Studies: 2 Lessons from Psychology
Third-party endorsement is powerful. As marketers, we know that customers are our best salespeople. Their reviews and testimonials build credibility and trust.
B2B Ecommerce Sites: What Works for B2B Buyers?
Many are familiar with the digital darlings that market directly to consumers—Warby Parker, Away, Allbirds, etc. But the B2B ecommerce market is growing exponentially, estimated to reach $1.2 trillion in transactions by 2021.
5 Content Marketing Strategies for Niche B2B Industries
The “classic” idea of content marketing—cranking out SEO-focused articles, ranking for hundreds of keywords, generating visitors, leads, and paying customers—doesn’t work in all industries.
Voice Search Strategy: Surviving (and Thriving) in Ecommerce and B2B
Earlier this year, at CXL Live, you asked us about voice search (a lot). More specifically, you asked the hard questions, like:
- How can ecommerce companies compete with Alexa?
- How will voice search work given the human urge to shop around?
- Are there use cases for voice search in B2B?
This post has answers. They range from straightforward technical optimizations to complex, long-term efforts to differentiate through a superior consumer experience.
A Quick Primer on B2B Conversion Optimization
Conversion optimization is a little different if you’re in B2B.
Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea.
Beyond Lead Gen: How To Optimize B2B Sales Enablement
We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue.
The two aren’t disconnected, though. There’s a lot we can do online to help increase sales. It starts with sales enablement.
How To Better Measure B2B Lead Generation
When most people hear “web analytics,” they tend to think about counting visitors, transactions, and conversion rate on a transactional site, such as an eCommerce store.
Yes, there’s a lot of insight to be gained from web analytics for eCommerce sites, you can also learn a lot about B2B lead generation if you’re using analytics correctly.