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5 Uncomfortable A/B Testing Questions

AB testing is supposed to be straightforward and extremely transparent. It should be so easy to see the ROI – especially when compared to opaque stuff like SEO. But is it really so transparent as we’d like to think?

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Why Your A/B Tests Are Failing

In a 2013 study by eConsultancy & RedEye, surveying almost 1,000 client-side & agency marketers, it was found that 60% found A/B testing to be “quite valuable” to their business.

Yet, only just over a quarter (28%) report being satisfied with their conversion rates.

EconsultancyRedEye-Most-Valuable-Methods-for-Improving-Conversion-Rates-Nov2013

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A/B Test Planning: How to Build a Process that Works

A strong A/B testing plan will allow you to increase your revenue. You’ll also learn valuable insights about your customers because you’ll know their preferences instead of guessing what they want.

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Three Hard Truths About A/B Testing

Sometimes A/B testing is made to seem like some magical tool that will fix all problems at once. Conversions low? Well run a test and increase your conversions by 12433%! It’s easy!

Setting up and running split tests is indeed easy (if you’re using the right tools), but doing it right requires thought and care.

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What’s on my mind

Hi, I'm Peep Laja—founder of CXL. I'm a former champion of optimization and experimentation turned business builder.

I do a lot of thinking, reading, and writing around business, strategy, and optimization. I send a weekly newsletter with what's on my mind on this stuff.

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