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LATEST ARTICLES
B2B marketing and growth minidegree: The ultimate course for mid-market B2B marketers.
There’s a serious gap in the B2B marketing education space. Marketers at B2B companies face a unique challenge – you need to build a brand […]
AI & CRO: Why Teams Should Focus on Strategy, Not Small Tweaks
What was once a human-led process—running A/B tests, tweaking User Interface (UI) elements, and optimizing conversion paths—will increasingly be handed over to AI. However, it does raise some critical questions: What happens to experimentation teams when AI runs more tests? How does AI-driven testing change the economics of experimentation?
Growth Experimentation: The Key to a Data-Driven Culture
What was once a human-led process—running A/B tests, tweaking User Interface (UI) elements, and optimizing conversion paths—will increasingly be handed over to AI. However, it does raise some critical questions: What happens to experimentation teams when AI runs more tests? How does AI-driven testing change the economics of experimentation?
Minimum Viable Sprint Framework: How $100 Tests Can Save You Thousands
Ever poured thousands into ads targeting the “perfect audience” only to watch your money disappear? You’re not alone. Most marketers skip the crucial first step […]Stop Wasting Your B2B Marketing Budget: Define Your ICP or Fail
Your B2B marketing is broken if you can’t define your ideal customer in one sentence. Period. Most companies burn through budgets targeting everyone with generic messaging that resonates with no one. The result? Wasted spend, weak conversion rates, and sales teams complaining about lead quality. The solution isn’t complicated, but it requires something most marketers avoid: making hard choices about who NOT to target. Defining your Ideal Customer Profile (ICP) isn’t optional if you want predictable revenue growth. It’s the foundation everything else builds upon.
