Is Your Value Proposition Clear & Compelling? [Website Reviews]
![Is Your Value Proposition Clear & Compelling? [Website Reviews]](https://cxl.com/wp-content/uploads/2014/01/website-reviews-value-proposition-critique-conversionxl-320x160.jpg)
Today I’m reviewing value propositions of several websites.
All Things Data-Driven Marketing
Why You Need Business Development w/ Hunter Boyle of AWeber
Today, I was fortunate enough to get Hunter Boyle – Senior Business Development Director of AWeber to talk with us about what exactly business development is, and the role it can play on conversions.
Because this is a new feature for CXL, I would love to get your feedback so we can keep making it better.
How to Improve Your Home Page [Website Review]
![How to Improve Your Home Page [Website Review]](https://cxl.com/wp-content/uploads/2014/01/video-320x160.jpg)
In this post I’m reviewing 5 websites, analyzing their home pages – and mostly their above the fold area.
How to Build Habit Forming Products w/ Nir Eyal
I recently had the pleasure of speaking with Nir Eyal, Stanford Business School lecturer, start up mentor, and author of “Hooked: How To Build Habit Forming Products.”
Should I Lower My Prices To Compete?
Most people shop online to find lower prices, right?
How To Get Your Pricing Page Right [Website Reviews]
![How To Get Your Pricing Page Right [Website Reviews]](https://cxl.com/wp-content/uploads/2014/01/Color-Of-Money1-320x160.jpg)
Pricing itself is super important, and so are the pages that communicate the prices. We’ll look at 8 different pricing pages and see how we could improve them.
How to Get More Email Subscribers [Website Reviews]
![How to Get More Email Subscribers [Website Reviews]](https://cxl.com/wp-content/uploads/2014/01/PeppLaja_crop-659x272-e1389145968726-320x160.jpg)
We’re starting weekly website reviews on CXL. This time I asked on Twitter who wants a review, and picked a few that shared one thing – they all want more email opt-ins.
Think About Customer Experience, Not Just Conversion Optimization
You’re working to increase your online profits, and you perform conversion optimization. That’s great. But it’s not enough. Even the terminology is off.
I’m not alone in this. Most optimizers I know dislike the term ‘conversion optimization’ and want to replace it with something else. Even the guys who invented the term are dissatisfied.
The reason being true optimization is not just about conversions. It’s way more than that.
Top 10 Most-Read Articles on CXL in 2013
It’s that time of year again. These 10 posts got the most reads this year, make sure you didn’t miss any of them.
Is Emotion Necessary To Make More Sales?
Did you know advertising research has shown that the emotional response to ads impact consumer’s intent to buy by a factor of 3-to-1 for T.V. commercials and 2-to-1 for print?