Article originally published at Smashing Magazine.
Many dismiss copywriting as something that ad agency people do. Truthfully, all of us need to pay close attention to copywriting if we want to achieve our business objectives.
This is a guest post by Chris Hexton from Vero.
Have you ever thought about how your customers actually read your emails? As in, how they approach them… mentally?
It’s not unusual in our line of work to see the exact same landing page convert at 11% one month, and 55% the next – without making any changes. How so?
According to a report by Nielsen on social media, Americans spend three times more time on social media than reading their email.
Usability testing is the black horse of boosting conversions. If your site is difficult to use or hard to understand (means it has usability problems), it will result in poor conversions.
Does beauty sell? Most people would intuitively say ‘yes’, but what evidence is there that supports the claim?
Your customers are real people. They have friends, family, colleagues and yes – even feelings. How can acknowledging this help you sell more? Read here.
Here’s part 2 of my annual free mini-reviews.
Heatmaps are great for analyzing the behavior of your visitors. They can lead to insights you can’t find using other methods, which can greatly increase your conversion rate.
Which posts published in 2012 proved to be most popular?