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All Things Data-Driven Marketing

How to Get Subscribers to Actually Consume Your Content

You have an opt-in form on your site and somebody filled it in. Hooray! You just gained another subscriber on their way to read your content and buy your stuff. Or did you…

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How To Persuade People Online - 17 Lesser Known Jedi Mind Tricks

Want to know how to persuade people online and get what you want?

The power of influence is usually all that separates the successful from everyone else. These are some tactics, discovered through psychological research, that you have probably not yet heard about, but have the potential to increase your persuasive abilities.

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The 12 Principles Of Effective Blog Design

People judge books by the cover and other people by their looks.

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What you have to know about conversion optimization

This post will make you money. It will teach you about conversion optimization – how exactly to do it, based on all the best research and experiments.

Why do conversion optimization?  It is the cheapest, quickest way to increase sales online – and it demonstrates a clear ROI.

Think about this: if you’re currently converting at 1% (1% of your visitors buy your stuff), but can increase that to a mere 2%, you’ve doubled your sales.

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A really good course on storytelling and creating content. Free.

Do you know who is Ira Glass? You better. He’s the host and producer of This American Life, a weekly radio show drawing over a million listeners every week. He’s the storytelling guru, if there ever was one.

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Marketing with no budget: 6 things that work

Marketing with no budget – a familiar story for most small businesses and startups.

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How to Get Attention in a World that Suffers from Attention-Deficit Disorder

The world is suffering from a chronic case of attention-deficit disorder. Everybody is screaming for attention, but very few get it.

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Copywriting based on the science of persuasion

If you’re ever going to sell anything online, copywriting is a much needed skill.

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How to Set Internet Marketing Goals and Objectives

One of the hardest things for any internet marketer is to figure out what to focus on.

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How to Build Trust for Your Product: 10 Tips

Creating a product and writing good sales copy are not enough to convert visitors into customers. Your first task is to build trust.

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Apply for the Turning Data to Insights sprint

Join this 6-week live, interactive training program to learn how to extract the right insights from your data, so you can take data-informed action.

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