All Things Data-Driven Marketing

Ridiculously Effective Technique for Online Lead Generation

An average website has a sales conversion of 1% to 2%. So it’d be fair to say that on most sites more than 95% of visitors don’t buy anything (especially on their first visit). So instead of trying to sell them right away, we should capture leads (emails) instead.

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Sell More Stuff Online By Eliminating Click Fear

If you want to sell stuff online, there’s one thing you should always be looking to eliminate – Click Fear. No, it’s not a modern day phobia.

It’s when people are not sure what will happen after they click.

So in most cases they won’t. Keep reading »

What to Call Your Call to Action

Should you say ‘read more’ or ‘product information’ in your product category view? Which is better – ‘add to cart’ or ‘buy now’? Keep reading »

How and When to Use Sex to Sell More

Sex sells – everybody knows. Or does it? Keep reading »

10 Useful Findings About How People View Websites

Eyetracking and research have studied how people look at websites. Here are 10 useful findings you can use. Keep reading »

Invent a new category, charge more

Somebody asked me the other day how can they charge more for their product. Like way more than people are used to paying for products in that category. The solution: create a new product category. Keep reading »

Lead Magnet

More than 95% of your visitors won’t buy anything on their first visit. They’re either just browsing, still in the research phase or not entirely sure your offer is what they need. It takes time to build trust, instill confidence and build a relationship. Keep reading »

53 Ways to Increase Conversion Rate

Somebody asked me the other day, what are all the possible ways to increase the conversion rate? Is there a library of all the things that have made the difference? I looked for one, but couldn’t find it. So I decided to put one together myself. Keep reading »