Is advertising destroying the world?
Whatever answer you may land on, this is a question that the advertising industry may start having to reflect on more and more.
In this time of global change, the world is on the cusp, or already falling down into environmental and economic catastrophe. Many industries are taking an inward look, assessing the damage they are causing and how they can remedy it.
Presumably, you know your product’s USP.
As part of your customer, product, and market research, you’ll probably have a clear idea of not only what your USP is, but how that USP benefits your customer, how it fits into the wider market, and all the potential implications for your business that comes with those things.
You shouldn’t stop there though. Multi-faceting your brand is about saying ‘ok, we’ve got our USP, but what other sides of the product should we be leveraging? How do they benefit your customers, how do they fit into the wider market, and what are their potential implications?
So, you want to improve your website performance.
But where do you start?
Everyone in the business has their ideas.
Your competitors are adding fun-looking new features to their websites.
And you’re staring at your screen thinking, “Where do I even start?”
Enter The U.A.M Method (Usability, Anxiety, and Motivation).
This post breaks it down into:
Everyone wants growth.
And the good news is that there are certain levers that anyone can pull to achieve it. But to scale your business, you need more than growth – you need sustainable growth.
Achieving sustainable growth while maintaining operational efficiency in some ways, is an art, and in some ways, it’s a science, but by following some key principles it’s the sort of thing anyone with the right mindset can be coached through.
Domain reputation is a critical factor in getting more emails to your subscriber’s inbox.
To build or rehabilitate your domain reputation, you need to maximize positive email signals tied to your domain.
When thinking about mailbox provider algorithms, some actions are considered positive.
And some actions are considered negative.
Certain positive signals also carry more “weight” than others.
After spending hours combing through Gmail, Yahoo, and Outlook email documentation, this blog lists many positive (and negative) signals each algorithm uses to maximize email deliverability.
All companies need constant optimization. But oftentimes, opportunities get looked over if they’re not directly tied to driving more volume.
However, most companies fail to recognize that optimizing the existing buying process alone can significantly improve revenue numbers.
But where do you begin? What data do you interpret to actually optimize your buying process? Why should you even do this?
In this blog, you’ll go over:
You have two campaigns running. They were launched at the same time. They are targeting the same audience.
Here are the results you’ve seen so far:
Campaign 1:
→ 0.67% clickthrough rate (CTR)
→ $1.88 cost-per-click (CPC)
Campaign 2:
→ 3.50% clickthrough rate (CTR)
→ $0.33 cost-per-click (CPC)
If you just found out your budget was cut in half and you need to end one of these campaigns today. Which of these campaigns performed better and will be staying on?
Email far surpasses other marketing channels for ROI. Even in 2024, every dollar you spend on email marketing can generate an average return of $36.
But you won’t see that kind of ROI if no one signs up for your list, reads your emails, or takes you up on your offers.
So, how can you make this channel work for your business? Start by tracking relevant key performance indicators (KPIs).
How do you speed up the process of building brand awareness, converting customers, and driving website traffic?
Paid media amplifies marketing campaigns and accelerates results—so you can reach marketing goals faster.
It’s a key element of any digital strategy. Yet it’s also a broad category with a long list of channels, formats, and tactics.
The era of growth-at-all-costs strategy is over.
Companies are pushing for profitability today instead of projecting for it in the future.
Your budget and headcount are slashed, but as a growth practitioner, you’re still on the hook for hitting your numbers.
In my work as a growth marketing consultant for B2B SaaS companies, I work with companies from Seed to Series C which gives me a large breadth of experience.
And my best secret for efficient growth right now is right in front of your eyes every day on LinkedIn.