Funnel Analysis: Finding and Fixing Conversion Problems with Google Analytics

The conversion funnel is the most important part of every e-Commerce website. It’s where the magic happens: visitors turn into customers, fulfilling the purpose of your website. But sadly, as we know, not all visitors who put a product into their carts end up buying. This is what’s known as a dropout or cart abandonment. … Continue reading Funnel Analysis: Finding and Fixing Conversion Problems with Google Analytics