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Designing Landing Pages When Your Product Is Not Unique

Designing Landing Pages When Your Product Is Not Unique

If you’re selling in a competitive market, you must live & die by the little things that make you uniquely different from your competition.

  • Do you have superior customer service?
  • Have you targeted a very specific segment of the market with a common complaint?
  • Are you approaching the problem in a way your competitors won’t?

I suspect that might be the case with Team Colony, the subject of this week’s website review.

Team management and reporting tool   TeamColony

From what I can tell, this is a project management software allows team members to update their status via email, then the software collects the responses and emails everyone back with a status update.

This is very cool for someone like me who hates having to add new tools to my existing daily workflow.

However, in it’s existing state, it’s a little hard to tell, which would also make it very difficult for them to compete in the hyper-competitive project management software space.

In this weeks review, I’m asking:

Click to watch this 9 minute review:


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Designing Landing Pages When Your Product Is Not Unique

What’s on my mind

Hi, I'm Peep Laja—founder of CXL. I'm a former champion of optimization and experimentation turned business builder.

I do a lot of thinking, reading, and writing around business, strategy, and optimization. I send a weekly newsletter with what's on my mind on this stuff.