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Google Analytics

Google Analytics vs. Google Analytics 360 (Based on a Decade of Implementations)

For companies that build their analytics on Google products, purchasing Google Analytics 360 is a symbol of maturity. 

As a business grows, it inevitably runs up against limitations of analytics tools. For example, while the data aggregation process in Google Analytics seems like a “normal” feature, it might be a hurdle if your business needs to process data at the hit level instead of by sessions or campaigns.

It’s one of many potential business needs that could affect your decision to upgrade to a Google Analytics 360 license. But is it worth the serious investment?

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How to Use Google Data Studio to Build Better Dashboards

Set up the measurement tool. Clean and process the data. Turn it into information. Analyze it. Extract insights.

That’s hard work. But to have value, there’s still another step—the work must also be well communicated. You want data to form a straight line from KPIs to influencing business decisions.

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Google BigQuery: A Tutorial for Marketers

When it comes to Google BigQuery, there are plenty of articles and online courses out there. Most are “tech to tech” explanations—which are great. But they can be intimidating for those beginning their marketing-to-tech journey.

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Google Analytics 102: How To Set Up Goals, Segments, and Events

Some of you out there may find this Google Analytics feature overview to be mostly a review. That’s awesome! That means you’re really taking ownership of your data. However, if you’ve never used any of these features, only experimented with them a little, or aren’t sure you’re using them correctly, you should read on.

From the time you set up your account and put your tracking code on your site, Google Analytics starts to capture and display a lot of data.

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How to Use Google Data Studio for Client Reporting

“Getting great results” and “creating great reports” are very different skill sets. If you’re like most marketers, you’d rather sharpen your subject-matter expertise than spend time in PowerPoint.

The result is that reporting becomes an afterthought rather than an opportunity—a “necessary evil” with imperfect solutions:

  • Manual reporting is too time-consuming, but it’s been the only way to report on the right platforms with the right analysis.
  • Automated dashboard reports save time but bring limited functionality and don’t help clients understand the story behind the scorecards.

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