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Judah Phillips

Want to find out more? Please reach out to me at judah(at)smartcurrent dot com & let’s talk about how I can help you understand your analytics to improve your marketing.

5 Things You're Measuring Incorrectly With Digital Analytics & What To Do About It

Watching the growth of digital analytics over the last several years has been both exciting and disturbing.

It’s been exciting because what was a once niche-activity has evolved into a serious, business-focused enterprise activity.

Disturbing, because many people & organizations want to compete on analytics, but are not doing the right things or adopting the right thinking about analytics.

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I’ve run into organizations that don’t know how to effectively create, participate, manage or lead analysts and often believe that “data science” or the latest technology will save the day, not the team of people with different skill sets working cross-functionally to make systematic improvements.

Keep reading

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