Judah Phillips

Want to find out more? Please reach out to me at judah(at)smartcurrent dot com & let’s talk about how I can help you understand your analytics to improve your marketing.

5 Things You're Measuring Incorrectly With Digital Analytics & What To Do About It

Watching the growth of digital analytics over the last several years has been both exciting and disturbing.

It’s been exciting because what was a once niche-activity has evolved into a serious, business-focused enterprise activity.

Disturbing, because many people & organizations want to compete on analytics, but are not doing the right things or adopting the right thinking about analytics.


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