Jaan-Matti Saul is an Optimization Analyst in CXL. For over a decade, he’s been focused on increasing online product / market fit for global brands in the US, Europe & Australia.
A strong A/B testing plan will allow you to increase your revenue. You’ll also learn valuable insights about your customers because you’ll know their preferences instead of guessing what they want.
Heatmaps are great for analyzing the behavior of your visitors. They can lead to insights you can’t find using other methods, which can greatly increase your conversion rate.