No business starts out with the goal of blending in. Yet, standing out from the competition is one of the biggest challenges entrepreneurs and marketers continue to face.
Wanting to be different from your competition is one thing, but how do you achieve it? The answer, in many cases, can be found in creating an effective differentiation strategy.
This article will explore what a differentiation strategy is, when it can be helpful, and the times it may not be as effective.
We’ll also look at some companies that differentiated themselves successfully.
Careful attention to CTA (call to action) copywriting is the difference between brands that drive conversions and those that only drive traffic.
Brands that slap a “Buy Now” button on a page and call it a day wonder why their campaigns fail to convert. Companies that engage in strategic CTA testing continue to drive success metrics like CTR (click-through rate) up and to the right.
CTA testing is paramount because it’s not always obvious what needs to happen for your business. Landing page platform Unbounce boosted conversion rates by 90% by changing their CTA copy from “Start your 30-day trial” to “Start my free 30-day trial.”
In this article, we’ll explore seven powerful CTA examples from high-performing companies. You’ll learn what makes them so convincing so that you can apply these lessons in your own CTA writing.
Marketing playbooks help you consistently produce campaigns and content in the face of continuous disruption. No matter which players are in the game (copywriters, designers, etc.), your playbook will help produce a consistent outcome.
The trouble is, most successful businesses like to keep their marketing playbooks close to their chests (for obvious reasons). This makes it difficult for new businesses, or those experimenting with new strategies, to learn best practices.
CXL likes to play by an entirely different set of rules, so they’ve created a marketing playbook community where experts can weigh in and share their experiences.
In short, CXL put winning marketing playbooks on the table for everyone to see.
In this article, you’ll learn how to create an impactful marketing playbook to show up consistently and grow your business.
By focusing intently on a single measurement, known as a north star metric.
The sales platform is intensely devoted to nurturing its monthly active users (MAU). They even employ a dedicated “System Implementation Manager” whose sole responsibility is to drive adoption and get 70% of customers using the product daily.
The north star metric defines success for the whole company and aligns teams on a growth trajectory.
In this article, you’ll learn how other growing companies use the north star metric to achieve customer success. Apply these lessons to align your teams and drive revenue growth.
Upselling and cross-selling are two ways to do the same thing: grow your revenue by getting customers to spend more. It’s a mutually beneficial deal where customers get a better experience, and you get a fatter bottom line.
But many businesses jump in too early, neglecting their buyer’s intent, choosing the wrong method, and annoying customers instead of enhancing their experience.
In this article, you’ll discover what everyone’s missing about cross-selling and upselling, so you can apply today’s best practices to delight customers, deliver more value, and drive revenue growth.
When researching a new product, buyers use 10 or more channels to interact with companies. Each channel presents a chance to make a good impression.
Optimize each channel, and you’ll win new customers, enjoy higher order rates, and retain customers. Get them wrong, and you risk damaging brand perception and trust.
In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience.
Consistency is the cornerstone of good marketing. You only have to look at top brands to see this in action: Apple’s sleekness, Coca-Cola’s playfulness, Disney’s magic.
Being consistent earns trust and cements brand status—qualities that add 10–20% to your overall growth, according to LucidPress research. On the flip side, inconsistency confuses consumers, limiting your chance to generate leads.
A marketing playbook helps you achieve brand consistency across channels and campaigns.
In this article, we’ll explain how to create a marketing playbook to align your teams and boost your sales opportunities.
Users can access Spotify’s extensive music library for free, yet their Premium subscriptions grew 15% in 2022.
Meanwhile, ecommerce marketing software Privy is generating 10% higher average order value for Shopify users with their related product recommendations add-on.
These tactics are upselling and cross-selling (respectively). While both effectively drive revenue and enhance the customer experience, upselling is ideal for companies with a single product or freemium model.
In this article, we’ll show you how six companies employ the best upselling strategies. Then we’ll tell you how to do it yourself so you’re not leaving money on the table.
You should be dedicating resources to encouraging each new and existing customer to increase their spending. If not, you’re missing out on a play that can deliver exponential returns.
Recommending additional products or services can help customers solve problems while upping their investment. This will improve customer lifetime value (CLTV), making customer acquisition costs (CAC) healthier.
It’s called cross-selling; a tactic that drives 35% of sales for Amazon and helps leading SaaS companies reduce churn.
In this post, we’ll show how to put it into practice by breaking down examples of cross-selling done well.