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All Things Data-Driven Marketing

Storytelling guide header image

Who. What. When. Where. Why. Answer the proverbial “Five W’s” through storytelling, and you’ll build meaningful connections with your audience. Fail to do so, and you’ll likely lose their attention. 

Not every piece of content needs to tell a story. Applying storytelling in the right place, at the right time, in the right way makes all the difference. 

In this guide, you’ll learn how to apply the art of storytelling in your marketing initiatives to engage and grow your audience, when to use it, and when not to.  We’ll also look at businesses that get it right, and why their strategy is paying off. 

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Unique Selling Proposition Header

Why should customers buy from you? How do you stand out and solve their problems better than anybody else? Every marketer knows these are important questions, but finding the answers can be a challenge.

In this guide, you’ll learn how to differentiate your business and attract your ideal customers by creating a unique selling proposition.

We’ll cover why a unique selling proposition is important, how to uncover what your customers are hungry for and share a framework for developing and testing a proposition that makes an impact on your business.

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5 Lessons I Learned As CXL's Content Lead

After writing and editing nearly 100 blog posts for CXL, this week is my last week as content lead. The previous year has been one of the most rewarding and challenging periods of my career, and I’ve learned so much along the way. 

Here are five lessons I learned from running the CXL blog that not only apply to becoming a better marketer, but also a top-performer in all areas of your life.

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WordPress vs Webflow

While WordPress may be the most well known CMS in the world, Webflow continues to establish itself as a powerful alternative for established and upcoming brands. In this article we’ll take a thorough look at both WordPress and Webflow to help choose the right option for you. 

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How to Build a Beloved Product Without Email Marketing

My co-founder and I consider his sister to be a trusted confidant. So when she told us that she’s uncomfortable providing her email address to companies—including ours!—and didn’t want more email clogging up her inbox, it made us stop in our tracks. 

Could this be true across the board? We dug into our data and quickly discovered that our users shared her sentiment.

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Marketing Integrations: The Challenge of Getting Your Marketing Tech Stack to Play Nice

More than 60% of marketers use 20+ marketing tools on a regular basis according to Airtable. For email marketing alone, more than half of small businesses use two or more tools according to Litmus. And the number of sales and marketing tools each company uses is forecasted to continue to increase rapidly as the number of available tools and the amount of customer data grows.

At the same time, according to Mulesoft, only 28% of tools a company uses are integrated with other tools. More tools, more data, but limited integration—can you spot the issue here?

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4 Advanced Meta Tags For SEO You Might Not Be Using But Should

If you’re a marketer or SEO, you likely already know about the importance of title tags and meta descriptions to help improve your rankings. But as with most things in marketing, going a little further can reap much better results. 

While most marketers stop at title tags, using advanced meta tags can help you communicate to  Google which landing pages on your websites are most important and, in the process, improve your rankings.

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The Definitive Guide to Video Prospecting

Like everything in the digital world, traditional prospecting is undergoing a big transformation. Picking up a phone and cold calling (or emailing) is just not as effective as it once was—you need to be smarter both when it comes to which users you’re engaging and what kinds of messages you’re using.

This second point is especially interesting: the types of messages you send can have a big effect on your outreach results. In today’s article, we’ll focus on one specific type of prospecting message and its uses—video.

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A Marketers Guide to TF-IDF Optimization for SEO

As digital marketers, content is a critical part of everything we do. And while analyzing and refreshing content may take a lot of time and effort, the results for generating more traffic and improving SEO are clear. 

With the many things that go into creating content, such as competitor research, outreach and technical aspects of content, improving older content frequently takes a back seat—which in most cases, is a costly mistake. 

In this article, I’ll share how to use TF-IDF optimization to help you streamline your content process and make your old content better so you can rank higher and attract more leads.  

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The Modern Approach To Account Based Marketing

Account-based marketing plays a critical role in the growth of many businesses across a variety of industries. However, many marketers often rely on ABM when it may not be the best fit. In addition, what worked for account-based marketing even just a few months ago, may not be the most optimal strategy for marketing today. 

In this article, we’ll explore how account-based marketing has changed over the years and whether or not it should be your focus. We’ll also explore in detail the many factors you need to consider to do ABM right. 

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What’s on my mind

Hi, I'm Peep Laja—founder of CXL. I'm a former champion of optimization and experimentation turned business builder.

I do a lot of thinking, reading, and writing around business, strategy, and optimization. I send a weekly newsletter with what's on my mind on this stuff.

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