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All Things Data-Driven Marketing

CXL Live 2022

CXL Live 2022 was a blast. Over 300 old and new faces flew to Austin to spend two days full of networking and talks on growth and experimentation. Add to that breakfast tacos, a lot of beer, and three parties.

Even though the Austin weather had some surprises in store for us, the tremendous effort to organize CXL Live pulled off the event through a (literal) storm and frenzy.

This conference focused on relationship building, and a lot of work was put into creating curated groups to have fruitful round table discussions with like-minded peers. However, that’s not to say content doesn’t matter.

It does, and we brought world-class marketers to deliver keynotes full of value on growth and experimentation. These are the highlights of each one.

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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

Marketing metrics are a competitive advantage. They allow you to create and optimize campaigns based on actionable evidence rather than intuition. 

But to turn data into insights and money, it’s not enough to simply collect information. You have to track metrics you can act on. 

In this article, you’ll learn which metrics to measure to understand and improve marketing performance.

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Digital Analytics Simplified: The Beginner’s Guide

Intuition is no substitute for data. As Dr. Eric Bonabeau says, “The more data you have to weigh, and the more unprecedented the challenges you face, the less you should rely on instinct and the more on reason and analysis.”

With digital analytics, you have access to all the data you need to make smart decisions without solely relying on feelings.  

In this guide, you’ll learn how digital analytics can benefit your business and how to use it to communicate with stakeholders. You’ll also discover digital analytics tools and the most complete digital analytics training to help you better understand your customers.

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8 Data Visualization Examples: Turning Data into Engaging Visuals

According to Dell, data is the new crude oil of modern society. It’s mined, it’s processed, and it’s valuable—when you know what to do with it.

Data visualization turns raw data into accessible charts, graphs, and maps to help you share it, learn from it, and make data-driven decisions. But game-changing campaigns are only possible if visuals present information in the right way. Get it wrong, and the message is lost.

In this article, you’ll see eight of the best data visualization examples to inspire your internal and external marketing efforts. 

You’ll learn when to use them, what to avoid so you don’t overwhelm or confuse your audience, and five tips for creating these visualizations yourself. 

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Data Visualization for Marketers: Do’s, Dont’s, and 6 Expert Tools

Marketers have access to more data than they need. Your time on this page has already generated data on the pop-ups you close, how fast you read, and where your cursor stops. 

To extract value from the numbers in your analytics tools and on your dashboard, you need to organize them.

Bar graphs, pie charts, and matrices are data visualization tools that reveal trends and key findings in an understandable and engaging format. 

In this article, you’ll learn how to use data visualization to scale your organization through partner networks, sales enablement, and product-led content. We’ll also look at advanced data modeling tools and data visualization examples to automate your data representation. 

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Data Storytelling: How to Inspire & Convince with Data

Investing in data lets you make strategic business decisions based on insights rather than instinct or opinion. It reduces risk and drives smarter investments.

But data has no value without understanding. While the data might make sense to you, it might appear as meaningless numbers on a page to people outside of your role. 

The benefits of data lie in the way you communicate it. 

In this article, you’ll learn why data storytelling is an important skill and how to use data presentation and visualization to influence your audience.

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Boost Your Sales with Ecommerce Google Ads: The Beginner’s Guide

Despite rising ad cost fears during the pandemic, the ad industry is experiencing an unprecedented boom. And the ecommerce industry is leading the charge.

With Google processing over 100,000 searches every second, it’s an obvious choice for running ads. 

And it can be a profitable one. In 2021, retro merch company Truffle Shuffle used the platform to increase sales by 192% and revenue by 114%—just one of many ecommerce Google ads success stories.

In this article, you’ll learn how Google Ads works, which ad types work best for ecommerce, and how to launch your first Google Ads campaign to drive traffic and sales in your ecommerce business.

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Facebook Ad Strategy for Ecommerce: A Complete Guide

According to Insider Intelligence, online retail sales will reach $7.4 trillion by 2025, making up around one quarter of all retail sales. 

With ad costs rising on Facebook (and across platforms), ecommerce marketers who want a slice of this pie will need to up their Facebook ad game to stand out and remain in play.

In this article, you’ll learn how to use customer insights and competitive analysis to develop a powerful Facebook ad strategy for your ecommerce that engages, converts, and drives revenue growth.

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TikTok Marketing: How to Attract New Customers and Drive More Sales

TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery.

Brands big (like Ray-Ban) and small (like Scrub Daddy) have grown to millions of followers and seen exponential ROI

For ecommerce business owners and marketers, jumping on this bandwagon is different to jumping on Facebook and Instagram.

In this article, you’ll learn how to gain traction on TikTok to grow awareness, traffic, and acquisition.

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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers. 

The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business

In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. Find and fix leaks in your current acquisition strategy, and acquire high-value customers efficiently, so you can grow faster than the competition.

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