Decrease LinkedIn Ad CPC by Switching from Click to Impression Objectives

By switching LinkedIn ads with a high CTR from click to impression-based bidding, Tuned Social reduced their client’s CPC by 55%.
By switching LinkedIn ads with a high CTR from click to impression-based bidding, Tuned Social reduced their client’s CPC by 55%.
By combining conversion-oriented elements with helpful, SEO-optimized content on one landing page, The Brand Creatives tripled their client’s organic clicks, and doubled their conversions.
By segmenting his client’s PMax campaign and increasing budget for over-performing products, PPC specialist Adriaan Dekker increased Google Ads spend by 22%, while still increasing ROAS by 15%.
By using visual metaphors and memes as ad creatives on LinkedIn and Facebook, Reply.io decreased their cost per demo by more than 60%.
By including images that outline the product benefits in the image gallery, Bharat Mavens increased their ecommerce client’s conversion rate by 14%, and ROAS from 0.95 to 1.51.
By repurposing the best-performing newsletters from the past two years into the welcome email flow, Rejoiner increased revenue per new subscriber by 181%.
A key part of optimizing your site for Google is making it easier to reach by crawlers, although the “3-click distance” rule of thumb is rather arbitrary and there’s no one-size-fits-all for site architecture.
I added an extra qualifying step to the lead gen form of a B2B software company. While it sounds like the opposite of your usual “CRO best practices,” the added friction brought a 20% increase in conversion rate.
By using emotional storytelling across their homepage, product pages, email, and checkout flows, Getuplift was able to increase conversion rate for POWERUP by 96%.
Here’s exactly how they did it.
By building a free online tool to assist businesses in formulating hypotheses for their A/B tests, Convert achieved 39K unique visitors and 500 qualified trials in one year.
Here’s exactly how they did it.